RAB Research Archive

More than their elders, young luxury car buyers seek status



Young people who can afford luxury vehicles are more likely than their elders to buy them as status symbols, a survey indicates. Up-and-coming affluents often seek to prove they’ve arrived. Exhibit A is the vehicle they drive.

Source: WardsAuto



View or Download: https://www.wardsauto.com/dealers/more-their-elders-young-luxury-car-buyers-seek-status

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