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RAB Research Archive

Radio an effective way to influence swing voters



Research shows that 81 percent of swing voters say they listen to AM/FM radio on a regular basis. Moreover, voters across the political spectrum report that radio ads are more credible than the ads they see on the internet by a 56-35 margin, which increases to a 62-38 margin among low turnout voters. "Our research indicates radio is even more effective in reaching those who are undecided or may change their mind before Election Day. Radio should be a key part of any political advertisers’ strategy," said Vox Populi pollster Brent Seaborn.

Source: Vox Populi Polling



View or Download: http://www.poppolling.com/index.php?polls-news&a=view&article_id=34#.VDXMiPB0y1u

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