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RAB Research Archive

Wow, I see them everywhere



Have you noticed how many cars of a particular model there are on the road after you begin considering buying one? It's funny that we never much noticed that model before we started thinking about it as a purchase possibility.

That's the way advertising works, too. Listeners pay more attention than ever to commercials for a product after they are in the market for that product. That's why targeting is so important.

To help your advertisers get the most out of their investment, make sure you put the right advertiser on the right station format. A good match between a client's typical customer and your typical listener produces better results for the client...and long-term advertising for you.



John Potter, SVP/Professional Development, RAB



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