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RAB Research Archive

Create positive emotional experiences



Learn to make dealing with you fun, relaxing, and rewarding.

You always want to leave your customers and prospects thinking about you and remembering you positively, so it is imperative that you find ways to create positive emotional experiences for your customers.

The key is to focus on the little things. Remember birthdays, send handwritten notes, do the unexpected. Just as an anchor is used to hold a ship in place against currents, wind, tide, and storm, positive emotional experiences anchor your relationships. They leave people wanting more of you.

Source: Sales consultant/author Jeb Blount





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