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RAB Research Archive

Prospect during off-peak hours



The time of day you make your prospecting calls can have a major impact on your success.

Prospecting early in the morning or late in the day can be very productive. Decision-makers often work during off-peak hours. Gatekeepers may not work during those times.

Take full advantage of these unguarded moments. Successful prospecting doesn't follow a 9 AM to 5 PM day. You must put in extra effort if you want to be successful. Calling prospects at unconventional times sends a clear message to the prospect. It says you're dedicated to your work, your company and your product.

Source: Sales consultant Paul S. Goldner





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