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RAB Research Archive

The hospitality component



One of the most valuable assets of a sponsorship program is the hospitality component.

Your potential sponsors may want to entertain their trade customers, boost morale amongst their employees, or reward their bigger customers with tickets to events, box seats, backstage passes, and VIP privileges.

Think about the hospitality component when selling a sponsorship partner and price strategically.



Brandeis C. Hall, VP Professional Development/RAB



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