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RAB Research Archive

How you look to advertisers



Paul Anovick of coachanovick.com, speaking at the 2014 Radio Show, said it is a good idea to Google your own name. What you see is the image your prospects have of you.

Build or improve your image with marketing articles in blogs, in social media, in your station’s “Advertise With Us” page, and your own marketing website.



John Potter, SVP/Professional Development, RAB



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