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RAB Research Archive

In time for the holidays



“Stuff the Truck” is one of the easiest ways to create a fun cause-related marketing campaign. This program can be done in 4th quarter for holiday time and when car dealerships often have new models to promote.

For this idea, consumers are directed to specific locations to donate items for the needy. The goal is to be sure that the truck is full before the holidays. Retailers can be approached to serve as the location of the truck for all or just part of the campaign. In addition, don't forget to sell the space on the side of the truck. This would be a great signage opportunity for companies that want branding, but which may not be sold on Radio.



Brandeis C. Hall, VP/Professional Development, RAB



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