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RAB Research Archive

Things to consider when working with non-traditional clients



Things to consider when working with non-traditional clients In developing new business from non-traditional sources, there are a number of factors that come into play in determining the time from your commitment till you begin seeing results.

The first factor to determine is: Do you already have the relationships you will need? The second factor is: Do you know the language of retailers and manufacturers?

Use RAB’s “Marketing, Merchandising & Retailing Terms to Know”, located in the Research section on RAB.com under the Alternative Revenue tab, to develop your retail vocabulary and familiarize yourself with such terms as “coffin,” “endcap,” “sell-in,” and “sell-through.”

Source: Source: Brandeis C. Hall, VP Professional Development/RAB





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