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RAB Research Archive

Let clients help create digital ad campaigns



Collaboration is a powerful sales process. When an advertiser collaborates with you to design an integrated marketing campaign, they are much more likely to say "yes" when we ask for the order.

Certainly we will continue to maintain our role as the marketing expert, helping guide them through the process. But by bringing them into a conversation, rather than treating them as an audience of our presentations, we'll increase our sales.

Think about ways you can bring them into the discussion by talking about their social media, their mobile website and apps, and their event marketing as well as their traditional advertising.



John Potter, SVP/Professional Development, RAB



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