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RAB Research Archive

Handling an NTR objection



Often when a regional manager or district or territory manager throws out an objection on the phone, she/he is just trying to get you to say enough so that she/he can reply, "We don't do those types of programs." Instead, when asked for the type of program you are considering, focus on the client and their brand: "All of our programs are designed to generate incremental sales.

Everything we do is customized for you. We can include program elements such as consumer sweepstakes, sampling, and cross promotion partners, and more. Whatever we create will be based on your needs and goals."



Brandeis C. Hall, RAB VP/Professional Development



Regional Reps
LocalLeads
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