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RAB Research Archive

Private Label brands offer a great promotional opportunity



You may have noticed that Private Label brands are giving the top brands a real run for their money in your local grocery store. Find out who the supplier is for Private Label products -- even if the chain supplies their own private label (like Target’s “Archer Farms” brand). You’ll see in the RAB’s< http://www.rab.com/secure/promos/promos.cfm?from=promocal>2015 Promotional Calendar that every month is National “Insert-Grocery-Item-Here” Month.

Private Label brands have money to market these products and the local stores benefit from sales promotions. Be fleet of foot: Promotions are arranged and scheduled MONTHS in advance as competition is fierce.

Source: Source: Brandeis C. Hall, VP Professional Development/RAB





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