">

RAB Research Archive

43 percent of small businesses don't want to grow



I remember a business owner years ago telling me he was scaling back because the more people he hired, the harder he was working and the less money he was making. Nearly half (43%) of small businesses don’t want to grow according to Court Cunningham, CEO of Yodle (www.yodle.com), an automated, turnkey marketing solution for small businesses.

These owners have chosen to own a small business because they don’t want to grow into a bigger business. Make sure you know your prospect’s goals before you make a presentation. It may be better to position your proposal as an “insurance policy” for continuing current levels rather than growing the business.

Source: John Potter, SVP/Professional Development, RAB





Regional Reps
NAB Show
RECAS
Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Back to log-in

Close

Back to log-in

Close