">

RAB Research Archive

‘I specialize in the impossible’



When conducting an in-person training program in a high-ceiling hotel meeting room, I asked a maintenance worker if it was possible to remove the lights over the washed-out video screen. He said: "I specialize in the impossible."

I had a positive feeling toward him and the entire hotel following that response. Bring a positive feeling to your advertisers by specializing in the impossible. They'll be more likely to continue to do business with you.

Source: John Potter, SVP/Professional Development, RAB





Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Back to log-in

Close

Back to log-in

Close