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RAB Research Archive

Only 55 selling days till Frozen Food Month



Every month there are special days, weeks and entire months that can be used to create exciting, product-moving promotions for grocery retailers and manufacturers.

One of the biggest is Frozen Food Month in March. The Frozen Food Association claims that this annual event is the largest and longest-running in the food industry. According to the Frozen Food Association, to be successful you need to begin your planning no later than the first of the year… and that is now.

Source: Brandeis C. Hall, VP Professional Development/RAB





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