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RAB Research Archive

Trickery is for magicians, not sales pros



John Potter, RAB I received a telephone call from a bubbly lady introducing herself as Crystal, wishing me a happy new year and asking how I enjoyed my time off. I couldn’t place Crystal, but I was trying to be pleasant thinking maybe I had forgotten previously meeting her.

Then she asked if I was familiar with her temp agency and the services they provide businesses. That did it. The trickery she used trying to start a business relationship prompted me to tell her “not interested” and quickly end the call.

Be honest and up-front with prospects. Trickery is no way to begin what you hope will be a long-term professional relationship.

Source: John Potter, RAB





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