4 marketing lessons from Dr. Seuss
There’s a fun post by Chris – The Brain – Hoyt. As a marketing strategist he shared tips with examples from Dr. Seuss’ Green Eggs and Ham to prove his points. We’ve adapted them for radio salespeople:
Source: John Potter, RAB
1. “I do not like green eggs and Ham.” Don’t ask prospects if they like radio. If they have never tried radio advertising, they wouldn’t know. Instead, ask: “Will you try it?”
2. “Could you, would you with a goat?” Keep pitching even after trying by train, car and goat. Persistence works.
3. “If you let me be, I will try them.” Have a custom recommendation specific to the prospect’s objectives.
4. “Share them with a goat, a fox, and a mouse.” Take good care of your customers and they will recommend you to others.
Read Hoyt’s post HERE.