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RAB Research Archive

This is not spam, it’s SPAM



I can’t remember where I heard this, but it is good advice. When preparing for presentations, use the acronym SPAM:

Subject – Clearly identify the subject of your presentation. Think through what you will want to cover once you are in front of the client.
Purpose – What is it you expect to accomplish by the end of the meeting?
Audience – Who will be in the meetings? Might there be others involved?
Method – How will you present? Hard-copy presentation? PowerPoint presentation on a laptop, table, video projector? Recorded audio presentation?

Sales are lost when you are not well prepared for the meeting.

Source: John Potter, RAB





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