Service professionals dig digital advertising
When selling website and mobile advertising, consider the service professions (e.g., medical, dental, attorneys, CPAs, etc.).
Source: Brandeis C. Hall, RAB
These categories may be reluctant to buy on-air spots because they (mis)believe it downgrades their image, yet they find your station website is perfect, and mobile opportunities to be cool and cutting-edge. Consider proposing an informational feature where they can be the “expert.”
Service professionals have plenty of money and they pay their bills!