Tools for Sales People

• Ad to Sales
  Advertising Ratios & Budgets are based on data from government filings and published financial records. Three accounting measures are reviewed: Advertising Expenditures, Net Sales and Cost of Goods Sold.

• Alternative Revenue (NTR)
  Alternative Revenue

• Automotive
  Auto dealers remain one of Radio's most important advertsing clients. Consequently, the Radio Advertising Bureau devotes extra time and resources to make sure you have the latest information and research.

• Broadcast Calendar
  

• Business Survey (Top 40)
  Based on US Department of Commerce data, this chart shows the typical month to month sales cycle for 40 key categories of business.

• Buy/Sell Terms
  In the spring of 2002, a joint task force was created between members of the AAAA Local TV and Radio Committee and the RAB Board of Directors. This group formed with the common goal of improving communication between Radio buyers and sellers as well as insuring that the business processes are universal and sustainable.

• CNA Questions
  RAB Sample Client Needs Analysis Questions.

• Coop Advertising
  From this page you can access RAB's complete collection of Co-op tools and service, making sure you're not leaving valuable funds untapped.

• Digital/Interactive
  

• ezAuction
  Auction and Shopping Show.

• Instant Background Reports
  200 different product and service profiles featuring current industry statistics and MRI data. How to Use: Preparing for cold calls, a client needs analysis or a proposal.

• Newspaper Reports
  To help you target newspaper advertisers, RAB offers our Newspaper Performance Reports

• Political Advertising
  Navigating through the treacherous waters of Political Advertising can be a queasy experience, but RAB is here to help you get your sea legs.

• PROprosal Assistant
  Introducing RAB’s all-new PROposal Assistant, a web-based proposal-writing system that guides you painlessly through the proposal-creation process, truly acting as your professional “assistant.”

• Prospecting (Gold Digger) Reports
  Gold Digger Reports are a quick and easy way to identify new and bigger revenue sources using data about the consumer behavior and attitudes of your listener(s) and/or demographic target group(s).

• RAB.com Orientation
  

• RAB Top 10
  

• Radio Sales Assistant
  

• Radio Sales Today
  

• Radio Talk
  RAB partners with U.S. marketing and advertising associations like the ANA and AAAA's to present "pop-up" Radio - multiplatform, accessible streaming Radio stations at their conferences.

• Sales Blog
  

• Sales Meetings on Demand
  RAB's Weekly Sales Meetings and other training materials are designed to help you prep for great weekly meetings as well as helping you get up to speed on a specific topic quickly.

• Selling in a Down Economy
  Selling Radio in a soft economy represents a unique set of challenges and opportunities. This special section of RAB.com features a variety of tools, special reports, articles and more to help you maximize your selling efforts by exploring new opportunities and emerging categories..

• Tools and Services Webcast
  A tools and services webcast entitled: Reaching New Heights: Getting the Most from Your Membership in RAB. This twenty-seven minute presentation explores the most valuable tools and services offered by RAB.

• Trade Associations and Industry Expert Contacts for Key Radio Advertiser Categories
  RAB offers this list of Associations, along with some other companies who are noted as experts in specific industries (such as CNW Marketing Research in the Automotive area, BIGresearch in Retail) to assist you in tapping into these resources to gain additional knowledge and expertise in preparation to presenting to your local or national clients. While comprehensive, this list is by no means complete – so please feel free to provide us with information on any associations with whom you enjoy a relationship.