Sharon Friedlander

VP - Insights
212-681-7203
Email Sharon

As Vice President, Insights for the Radio Advertising Bureau I serve as a radio ambassador, by promoting and highlighting radio’s position among the listening audience and within the advertising industry using data and insights. I am also responsible for conceptualizing research and compiling data and information for multiple constituencies including advertisers and broadcasters.

I have over thirty years of experience within the advertising community, with tenures at MEC, Group M, DDB, OMD, and Mediaedge:cia. Most recently, I served as Partner, Director Marketplace Analytics at MEC where my combined skill sets bridged the gap between Investment & Analytics for Market Mix Modeling for all media for AT&T. In addition, I was also a Partner, Broadcast Account Manager at GroupM. In this role I was responsible for overseeing the investment and negotiations of all Local Radio on behalf of AT&T. Past clients include the aforementioned AT&T, ExxonMobil, New York State Lottery, JC Penny, Visa, Lenscrafters, and Office Depot.

I attended the State University of New York At Oneonta and hold a B.S. in Business Economics. I am a resident of Plainview, New York on Long Island. I love my family and have a passion for travel. Last summer my husband and I went on a sabbatical to Northern Italy to taste the regional wines and learn local cooking customs. As you can tell from the picture, I love to make fresh pasta.


Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Close