As Vice President, Insights for the Radio Advertising Bureau I serve as a radio ambassador, by promoting and highlighting radioâ€™s position among the listening audience and within the advertising industry using data and insights. I am also responsible for conceptualizing research and compiling data and information for multiple constituencies including advertisers and broadcasters.
I have over thirty years of experience within the advertising community, with tenures at MEC, Group M, DDB, OMD, and Mediaedge:cia. Most recently, I served as Partner, Director Marketplace Analytics at MEC where my combined skill sets bridged the gap between Investment & Analytics for Market Mix Modeling for all media for AT&T. In addition, I was also a Partner, Broadcast Account Manager at GroupM. In this role I was responsible for overseeing the investment and negotiations of all Local Radio on behalf of AT&T. Past clients include the aforementioned AT&T, ExxonMobil, New York State Lottery, JC Penny, Visa, Lenscrafters, and Office Depot.
I attended the State University of New York At Oneonta and hold a B.S. in Business Economics. I am a resident of Plainview, New York on Long Island. I love my family and have a passion for travel. Last summer my husband and I went on a sabbatical to Northern Italy to taste the regional wines and learn local cooking customs. As you can tell from the picture, I love to make fresh pasta.