| RAB Radio Program Schedule | ||
| Please Note: Program Schedule subject to change without notice | ||
| MONDAY, FEBRUARY 11 | ||
Time |
Content |
|
10:00 AM |
|
|
10:30 AM |
|
|
12:00 PM |
Session: CDMC Orientation: Interactive Overview |
|
| 1:30 PM | Interviews and custom programming | |
3:00 PM |
Session: PPM and Diary: Much Ado About Measurement |
|
4:30 PM |
nterviews and custom programming | |
5:30 PM |
OFF-AIR |
|
TUESDAY, FEBRUARY 12 |
||
Time |
Content |
|
6:30 AM |
ON-AIR: Preview of Day's events |
|
6:45 AM |
Interviews and custom programming |
|
8:00 AM |
Breakfast Event and State of the Industry: Jeff Haley |
|
8:30 AM |
Session: How to Cross the Digital Divide Part I |
|
9:45 AM |
Session: CDMC: ..Stations Successfully Selling Digital |
|
11:00 AM |
Session: Nuts and Bolts of Auto Industry | |
12:15 PM |
Interviews and custom programming |
|
1:00 PM |
Keynote: Kaki Hinton, MPG, "Motivating Today's Retail Consumer" |
|
2:15 PM |
Session: How to Cross the Digital Divide Part II |
|
3:30 PM |
Session: The Biggest Spenders Tell All |
|
4:45 PM |
Interviews and custom programming |
|
5:00 PM |
OFF-AIR |
|
WEDNESDAY, FEBRUARY 13 |
||
Time |
Content |
|
6:30 AM |
ON-AIR: Preview of Day's events |
|
6:45 AM |
Interviews and custom programming |
|
8:00 AM |
Radio Wayne Awards; Keynote: Lisa Cochrane, "What Makes Radio Work for Allstate" |
|
9:15 AM |
Interviews and custom programming |
|
9:45 AM |
Session: Hiring & Retaining: Trends & Tricks |
|
11:00 AM |
Session: Masters of Marketing: McDonalds |
|
12:15 PM |
Interviews and custom programming |
|
1:15 PM |
Lunch Event: Radio Group Head Panel |
|
2:15 PM |
Interviews, custom programming, conference wrap-up |
|
2:45 PM |
Conference wrap-up: 2009 conference, podcasts, directives |
|
3:00 PM |
OFF-AIR |
|
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