Last year you may remember receiving a satisfaction survey from us. We carefully reviewed your comments, suggestions and ideas; and from those results decided it was important to communicate to you on a regular basis to keep you informed on our work, so each month you will receive an update from me called RAB @ work. And this is our first one.

The RAB keeps track of revenue expenditures for the industry. We will be issuing 2012's Revenue Report on February 15, but I can share it was a positive year. The current revenue forecast for 2013 shows radio with an overall growth at just under 1%. We are seeing first hand that there is a renewed interest in radio as advertisers and agencies are seeing radio's ability to drive results across all platforms.

As a seller, you are working in the most exciting time radio has ever seen. Radio today is a live, local, mobile, social and interactive medium. It's available at home, in-car, at work, on-demand and on the go. Across the media landscape radio is reaching consumers, providing them with content and personalities driving these connections. Technology allows increased listener interactivity, providing you with additional revenue opportunities. As online listening continues to grow, radio is there to meet with listeners across all of radio's platforms.

Reaching 92% of Americans every week, regardless of age, ethnicity or socio-economic differences radio reaches virtually everyone . And of great importance to advertisers radio reaches consumers closest to when they are making their buying decisions by a significant percentage over live TV, print, the internet, mobile web/apps and social networks.

So you may ask, what does the RAB really do every day? We do several things. First and foremost, the RAB serves both the radio industry and the advertiser and agency community. Whether it is telling radio's story directly to advertisers or providing you with tools and services to help you tell radio's story, the RAB is right there.


The Pitch, which the RAB introduced last year, continues be an important sales tool for stations as it directly helps to create and close business at the local level. In January's issue it focused on the categories of beverages, accounting/tax services and florists. And this month The Pitch is featuring HVAC, Tourism (as May is National Tourist Month), and Pools and Hot Tubs. If you have specific topics you would like us to consider, let us know.

With sales training continuing to be important to your sales efforts, the RAB will be packing and going on the road. We have two one-day workshops coming up on Radio Sales Fundamentals. We will be in Tyler, Texas on February 25 and in Tulsa, OK on February 27. Also coming up in Dallas March 6-8 is our Certified Radio Sales Management class. If you are interested in learning more about any of these programs please contact Rob Boaden at and he will be happy to fill you in.

And this week, our next RAB webinar is scheduled for today and February 7. It will be focusing on Radio's number 1 advertising category - Auto Dealer Marketing. If you are interested in attending and have not signed up it is not too late, just click here to register.

Need help finding something on or if you have a specific question, please remember to Ask RAB. Our phones are open from 7:00AM to 5:00PM CST Monday through Friday at 800-232-3131. Keep your ideas and suggestions coming as well. We really do appreciate the feedback.


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