Retail Marketing: In-Store Campaigns That Sell
One-hour, Live Online Webinar
Retail campaigns are now a mainstay of client integrated marketing programs. From Mass Merchandisers to Supermarkets to Convenience Stores to General Retail, in-store events are expected to be a purposeful element of a brand’s overall marketing strategy. At the end of the day, the client doesn’t much care if they hire a promotional company to execute the campaign and spots get placed on the local station to promote the campaign, or if a station executes the campaign and spots are part of the deal. Because for the client, it’s not about the media; it’s about driving sales, driving traffic and engaging and changing consumer behavior.
In this webinar, learn:
Date: Tuesday April 26, 2011