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X-treme Co-op Advertising: Winner Takes All

One-hour, Live Online Webinar
Tuesday June 21, 2011 at 3:00 PM Central Time Central Time

Each year, some $50 billion of media advertising is financed through co-op programs.* But while all co-op sales are worthwhile, the one-retailer-by-one-retailer approach is time-consuming and yields modest results.  Dealer Groups and Distributors are where the big co-op money lies.  But if selling one retailer takes hard work, think about selling 10 or 20 or more.

Selling dealer groups and distributors is like getting your Ph.D in co-op.  You have to have mastered the business before you take on groups.  But if you’re ready for a highly competitive Co-op approach with a winner-take-all end result, join us for this one-hour webinar in which you’ll learn:
  • How to stack the deck in your favor
  • Integrated strategies to use ALL of the available co-op
  • Keys to sell them into an annual program
  • Co-op-rich Dealer Group / Distributor categories
*Source: National Register Publishing, Marquis Who's Who LLC

Who Should Attend?
This session is for Radio sellers and managers who have already mastered direct retail co-op funding.

Date: Tuesday June 21, 2011
Time: 3:00 PM Central Time Central Time
Price: $89.00
Presenter: Brandeis C. Hall