Getting a Bigger Share of the Political Advertising Pie
One-hour, Live Online Webinar
Tuesday July 26, 2011 at 3:00 PM Central Time
In politics, winning is everything! The political category, no longer a cyclical business, has a projected $4.8B dollars in political spending for 2012. How do you get a bigger piece of the political ad dollar pie? Within this webinar, you’ll learn the keys to developing a successful sales strategy in this all important arena for Radio. Topics covered will include: the political landscape defined, understanding the intricacies of political advertising including unit rate structures, selling radio’s strength’s and those of your stations’ brand and more. We’ll also show you how to take advantage of the political handbook, calendar and other tools available on RAB.com. This is a must attend for political sellers and political sales managers.
Join us as political experts Anne-Marie Petrie, VP, Political Director for CBS Radio, Patrick McGee, VP, Manager for Katz Radio Group are hosted by Sheila Kirby SVP, Professional Development RAB, to provide you with insights on how to prospect, approach, and sell to these political advertisers and gain a bigger piece of the pie.
Understanding the national and local Political language
Issue vs. candidate funding
The role of political consultant, agency and campaign director
Compliance and steps to success
Date: Tuesday July 26, 2011
Time: 3:00 PM Central Time
Presenter: Sheila Kirby