Miscellaneous

O'Reilly Auto Parts will be recognized as the 2024 Radio Mercury Awards "Radio Marketer of the Year" in recognition of the company's longstanding use of radio to empower consumers and build their brand. O'Reilly Auto Parts has made radio central to its marketing activities to reach and engage audiences with impactful creative that resonates and distinguishes the brand from its competitors. The company's highly recognizable and iconic "OH OH OH O'REIIIILYYYY AUTO PARTS… OWW" jingle demonstrates the true power of a sonic identity as an effective tool to capture attention and boost distinctiveness for the brand.

Cannabis

A Gallup study shows that 9% of US adults regularly use cannabis, mainly among those with a high school education and earning below $24,000 annually, highlighting the socioeconomic patterns influencing cannabis consumption across different regions and demographics.

Miscellaneous

Yelp has released its first-ever list of the 50 fastest growing brands, recognizing companies that have successfully executed growth strategies over the last year. The data ranked businesses based on net-new location openings, consumer interest, and searches.