Webinars On Demand - 2012



Digital Changes the Shape of Advertising -
A Look at 2012 Online Revenue and the 2013 Forecast

Recorded Live: December 4, 2012

Local advertisers are spending more in online advertising and promotions than you may think. Gordon Borrell, CEO of Borrell Associates, presents findings of 2012 local online advertising and promotion revenue. He will delivers 2013's revenue forecast. Learn why Borrell Associates' slogan says it all: "Tomorrow's Media, Understood Today."

  • You'll get a link to find your market revenue, broken out by State, CBSA, TMA, DMR and County
  • You'll learn which media are doing the best job selling digital
  • You'll get ideas for digital advertising products that generate the most revenue
  • You'll find out the easiest products to sell - the low hanging fruit - you can sell at your station(s)

Price: $49.00
Click here to order



Understanding Fundamentals of Co-op Funding

Recorded: 2012

Each year, some $50 billion of media advertising is financed through co-op programs. Yet millions of co-op dollars go unused every year because Radio sellers don't know to ask for it or don't how to use it efficiently.

While local retailers often bemoan a lack of advertising monies, there are thousands of manufacturers who will pay for all or part of your local retailers' advertising through Co-op Funding.

In this webinar, designed specifically for Salem Communication, sellers and managers will get up to speed on the fundamentals of Retail-Driven Co-op Funding and ways they can increase Salem Communication's advertising revenues and cut back on retailer attrition using co-op.

In this one-hour session, you will learn:

  • To calculate the Co-op available in your market.
  • How to prospect for co-op-rich categories.
  • Your station's access to Internet co-op.
  • The 5 most common co-op mistakes to avoid.
  • To use RAB's co-op tools to get a running head start.

Price: $49.00
Click here to order

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