Recorded Live: November 12, 2013
Each year, billions of dealer and distributor co-op funds go unclaimed. Why?
- Dealers/Distributors are not aware of their Manufacturer's co-op program
- Dealers/Distributors do not understand how to use their co-op funds
- Dealers/Distributors are intimidated by the push to use digital co-op funds
- No one reminds dealers about the benefits of participating in a co-op program
Dealer Groups and Distributors are where the big co-op money is cached, but if you're ready for a highly-competitive co-op approach that pays big dividends, join us for this one-hour webinar in which you'll learn:
- How to create Dealer and Distributor programs that sell
- Tips to get the Manufacturer's rep on board
- Strategies for integrating digital co-op mandates
- To identify co-op-rich Dealer Group / Distributor categories
Who Should Attend?
This session is for mangers and radio sellers who have already mastered local-direct retail co-op funding.
Presenter: Brandeis Hall, VP/Professional Development, RAB
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