Webinars On Demand- 2014



Digital Trends and How to Take Advantage of Them

Recorded live: December 9, 2014

Digital revenue is growing substantially for many local broadcasters. Hear what is working, what is not, and how you can use these ideas to substantially grow your digital revenue. Grey Persons, Director at Borrell Associates reviews media over the years to be able to predict media's future. Borrell Research and consultation supports the outlook for how radio can get ahead of the curve selling digital advertising. The Tim Clarke, Director of Digital for Cox Media Group, Radio Division, shares a philosophy that has been successful for Cox. You can put this to work in your stations for the greatest opportunity for digital success in 2015.

Price: $49.00
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Sponsorships: Emerging Categories and Strategies

Recorded Live: November, 11, 2014

Sponsorship and promotion revenue exceed advertising spending. RAB's John Potter details emerging revenue categories and the strategies brands and advertisers are using. You'll get the 8 most important emerging categories that are showing increased expenditures on sponsorships. Learn what they have as goals for their sponsorships. See case studies of how brands are using sponsorships to activate consumers. You will get the information to prospect the most lucrative business categories and increase your station billing by selling more and better sponsorships.

Price: $49.00
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The Affordable Care Act One Year Later. An Update to Radio's Opportunities

Recorded Live: October 21, 2014

The first year of changes in U.S. Healthcare have impacted advertising and created new and expanded revenue categories. We'll quickly review the impact to radio advertising from the past year then turn our attention to the best prospects for the second year of the ACA. We'll look at healthcare categories and each of their marketing objectives so you can prepare the most compelling proposals. Join us to learn the best prospects and how to sell to them.

Price: $49.00
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Healthcare - Results from the RAB Finding Consumer Trends (F.C.T.) Report

Recorded Live: August 26, 2014

When radio listeners are feeling under the weather, what do they do? Go to the doctor or visit their medicine cabinets? And when they choose a health care professional, what influences that choice?

Results from Finding Consumer Trends Report focused on healthcare is presented by Ruth Presslaff, President of Presslaff Interactive Revenue. This webinar delivers insights that you can use to help diagnose the advertising needs of your current and potential local healthcare professional client needs.

The webinar, a PDF of the slides, and a PDF of the Executive Summary are available to RAB members for $99. The webinar, PowerPoint slides, and the PDF of the Executive Summary are complimentary to all who participated in the survey.

For further information about F.C.T. Reports and how you can participate, email FCTReport@rab.com.

Price: $99.00
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Facts and Figures You Need to Successfully Budget for 2015

Recorded Live: August 12, 2014

We're coming up on budgeting season, that time when your preparation will help or hinder your opportunity for success in the new year. Gathering data to develop an informed budget that is justifiable to the boss is not easy. Get a head start on the information you need from RAB's webinar this month. BIA/Kelsey will release its forecast for 2015.

Learn the trends, economic factors, and revenue projections by medium, ad category, and type so your 2015 budget will be spot-on.

Our guest presenter is Mark Fratrick, BIA/Kelsey's SVP and Chief Economist.

Price: $49.00
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How To Sell to Local Professional Service Providers

Recorded live: July 15, 2014

Radio defines "retail" too narrowly; as "advertisers-who-sell-goods". A wider-angle view includes service providers for whom radio can be a superb new business generator. Attorneys, Real Estate Agents, veterinarians, Home Improvement, health & fitness, food/wine/spirits are all opportune categories; and these advertisers DON'T measure success by ratings.

During this fast-moving webinar, Holland Cooke outlines success templates that are making money -- on-air and online -- for his client stations and shares specific copy points and other easily-adaptable tactics that have produced results. Learn how simple tools your station already has lets music stations flex the power often used by Talk Radio...without stopping the music.

Price: $49.00
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Sonic Brand Study

Recorded live: June 17, 2014

Hear the results and listen to examples of sonic branding that confirm the incredible power of sound. Get a better understanding of how sound impacts what we see, how we feel and what we consume. Even a brief one or two seconds of sound can trigger powerful brand messaging and explicit visual images.

You'll be able to present to advertisers an entertaining and emotional story of how audio can be an extremely influential tool.

Bob McCurdy, former President of Katz Marketing Solutions, presents the findings.

Price: $49.00
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Social + Mobile, Incremental Revenue for Radio

Recorded Live: May 20, 2014

BIA/Kelsey reveals information about two fast-growing areas of digital advertising. Social continues to evolve as new creative revenue ideas unfold. Mobile has surpassed PC for social and other digital programs. You'll learn the key implications of both social and mobile for radio stations, and opportunities for you to add incremental revenue.

BIA/Kelsey's Senior Analyst, Jed Williams, will present BIA/Kelsey research and recommendations for radio. He'll include case studies of successful station programs you can use as ideas in your own market.

Price: $49.00
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How To Get Your Voicemail Messages Returned

Recorded Live: April 15, 2014

How far into your voicemail message does your prospect get before punching "delete?" Your prospect is distracted with other concerns. Your job is to say something that is going to cut through all of the clutter get their attention. And your name, company and phone number just won't do the job.

Join author, speaker, and radio-pro Dan O�Day as he shares specific examples, key words, secret weapons, and real voicemails that will get your messages returned rather than deleted.

Price: $49.00
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What Radio Salespeople Need To Know About Running a Business

Recorded Live: March 18, 2014

Most radio salespeople have never run a business, making it hard to relate to local business owners. Barry Cohen, Author of Start-Up Smarts and 10 Ways to Screw Up a Campaign will give you the information that will help you get more appointments, build better relationships, and close more local, direct business.

Price: $49.00
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Benchmarking: Local Radio Station's Online Revenues

Recorded Live: February 20, 2014

Do sales reps miss radio goals because they're pressure to sell digital advertising? And when it comes to digital, how much should they be expected to sell? We've often wondered that, too.

RAB again teamed up with Borrell Associates, one of the leading local ad-tracking firms, to assess and benchmark the industry's digital sales efforts. Borrell has been tracking digital revenue from thousands of local media companies since 2002 and has produced a special report for RAB members. The free report benchmarks ad revenues for the radio industry's digital ventures and takes a deep dive into how sales forces are tackling the opportunity.

Join us for this webinar that further explains the details of the report's Executive Summary.

(Registration for survey participants is complimentary.  If you need login information contact RAB Member Response at MemberResponse@RAB.com or 800-232-3131.)

Price: $49.00
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Recapture Auto Dealer Dollars

Recorded Live: February 11, 2014

Auto dealers have moved the majority of their ad budgets to digital media. Between the costs of their website, photography, internet managers, and buying leads, radio budgets have been squeezed. Join us to learn what is trending in the auto advertising, what's on dealers' minds, what they are buying, how radio should fit into their plans, and ideas to bring back to your station.

Price: $49.00
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Home Improvement - Results from the RAB F.C.T. Report

Recorded Live: January 30, 2014

What's on radio listeners' honey-do list for their homes – purchase new appliances or just update their fixtures? And are they DIYers or looking to hire?

This webinar, presented by Michelle Novak, Manager of Client Sales and Services at Presslaff Interactive Revenue, will share insights from this Finding Consumer Trends Report that will help you nail down the data you need to improve current business or hammer out new deals.

The webinar, a PDF of the slides, and a PDF of the Executive Summary are available to RAB members for $99. The webinar, PowerPoint slides, and the PDF of the Executive Summary are complimentary to all who participated in the survey.

Price: $99.00
Click here to order



Media Opportunities for 2014

Recorded Live: January 14, 2014

BIA/Kelsey projects the best ad categories and trends for 2014. You'll hear the forecast for radio, streaming, digital, mobile and social. Be prepared to target your best prospects this year with the research and recommendations from Rick Ducey, Managing Director of BIA/Kelsey. There�ll be time for you to ask questions and get answers from the expert. Join RAB for this webinar to help assure your successful 2014.

Price: $49.00
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