Webinars On Demand - 2015



Emerging Sponsorship Categories For 2016

Recorded Live December 8, 2015

Stations are always looking for new prospecting opportunities to grow their off-air revenues via NTR and digital sponsorships. Join us for us a look at the emerging categories that are spending and trending for 2016 and grow your station’s event, digital, and other sponsorship revenue.

Price: $49.00
Purchase Now



Planning Your 2016 Digital Strategies

Recorded Live November 10, 2015

A digital marketing strategy is essential to take advantage of the growing opportunities for driving revenue. Today’s advertising sales representatives must learn “integrated strategies” that take advantage of the benefits of radio’s digital strengths. Learn to develop a strategy for driving digital revenue for radio that’s easy to create and communicate to your team and make 2016 your best digital year ever.

Price: $49.00
Click here to order



Bigger Sales Promotions with RAB's Promotional Calendar

Recorded Live October 13, 2015

Two national restaurant chains now have nationwide promotions for International Talk Like a Pirate Day. Those Easter-treat colorful marshmallows are now ubiquitous throughout the year, targeting off-beat holidays like Bubble Wrap Appreciation Day, Lost Sock Memorial Day, Static Electricity Day, and Take Your Pants for a Walk Day. Many local businesses could make an advertising bonanza out of Chimney Sweep Week, Mosquito Control Awareness Week, and even National Chili Dog Day. Come away from this webinar with actionable January-through-December sales promotions. It's an ideamania to boost your prospecting for all of 2016.

Price: $49.00
Click here to order



Unlocking Programmatic's Potential

Recorded live: October 6, 2015

Programmatic ad buying is changing the way we do business!

You need to understand its potential to grow your station's sales and find out how to harness its power to impact your bottom line.

Prohaska Consulting CEO and Principal Matt Prohaska present this educational webinar open to RAB Members and share the top-line Executive Summary from a newly released RAB White Paper on Programmatic Buying in Broadcast Radio.

This webinar is available to RAB Members only.

Login to view


Building Your Personal Brand

Recorded Live September 15, 2015

Every individual has a personal brand. If you don't define and cultivate your personal brand, it will be done for you.
Learn to create an image as an expert marketing consultant and build a branding campaign for 'Brand You'. You'll get more appointments and close more business by taking advantage of all of the branding tools available: social media, email, video, and more.

Price: $49.00
Click here to order



Build A Better Budget

Recorded Live August 18, 2015

Setting realistic financial goals for sales, expenses, and profits is a true measure of your ability to succeed. Sound, fundamental budgeting strategies help you integrate economic and staffing realities, respond to unexpected changes, and make financial decisions that have a positive impact. Learn about tools you can use to involve your staff in the budget process, ways to tie incentives to budget performance, and proven techniques to build a financial road map that leads to growth.

Price: $49.00
Click here to order



Raising Revenues with Co-op

Recorded Live July 21, 2015

Each year, millions of co-op dollars go unused because sellers don't know about it or don't how to use it efficiently. While local retailers often bemoan a lack of advertising monies, there are thousands of manufacturers who will pay for all or part of your local retailers' advertising through Co-op funding. Learn to prospect co-op-rich categories, access digital co-op and seasonal co-op-funded promotions, and the most common co-op mistakes to avoid as you get up to speed on the fundamentals of Co-op advertising.

Price: $49.00
Click here to order



Better Creative for Better Results

Recorded Live June 9, 2015

"Writing is easy; you just sit at the keyboard until little drops of blood appear on your forehead." We know that nothing destroys a good ad campaign faster than boring, features-listing commercials, but how do you brainstorm good ideas that engage consumers and drive measurable results? Learn tips to break writer's block, create commercials consumers want to hear again and again, and get results for your advertisers.

Price: $49.00
Click here to order



Digital Campaigns for Radio's Top Categories

Recorded Live May 19, 2015

For an increasing number of campaigns, integration onto digital platforms is essential. Radio's top advertising categories, such as Auto, Retail, Communications, and Finance, look to radio's digital assets to connect with their target audiences and achieve their marketing objectives. Learn the latest digital sales opportunities and how to put them to use at your stations.
You'll hear how stations are selling digital, and selling more radio or saving radio revenues from clients thinking about moving radio budgets to dot coms. Tim Swift of Bonneville tells you how they do it. Gordon Borrell of Borrell Associates will paint a picture of how beacons will change marketing for large and small retailers; and importantly how radio can prepare to take advantage of the shift.

Price: $49.00
Click here to order



Spring Back-to-School

Recorded live: April, 2015

Spring Back to School - Presenter: RAB's Tammy Greenberg and Annette Malave.
Retail's 2nd-biggest season starts in early July. In fact, some consumers saw back-to-school ads as early as late June last year.
Shoppers want to avoid the last-minute rush but still want great deals and retailers are eager to cash in early. Discover ways to capture local back-to-school dollars on-air, via social media, and with customized sales promotions.

Price: $49.00
Click here to order



Win with Advertising Agencies

Recorded live: March 24, 2015

Tired of wrestling with ridiculous cost-per-point demands, waiting and hoping to get in on a buy, or being overlooked by advertising agencies altogether?
Ad agency execs WANT to work with smart, prepared sales people who understand what they really need from radio and are genuinely interested in helping their agency clients.
From getting a creative brief to getting the buy, understand what makes agencies say "Yes!" to giving you more business.

Price: $49.00
Click here to order



Benchmarking 2015: Local Radio Stations' Online Revenues

Recorded live: February 24, 2015

For the third year we have assessed and benchmarked the industry's digital sales efforts and RAB releases the results of this year's study in a free webinar for RAB Members.

The study was conducted by Borrell Associates, the leading local ad-tracking firm. Borrell has been tracking digital revenue from more than 7,000 local media companies since 2002.

Join RAB's John Potter and Gordon Borrell and Grey Persons from Borrell Associates as we take a deep dive into how sales forces are tackling digital opportunities. The Special Report and PDF of the slides will be made available to attendees.

This webinar is available to RAB Members only.

Login to view


Inbound Marketing: Turn Strangers into Customers

Recorded live: February 10, 2015

Before internet, sales math was simple: 100 calls = 30 contacts = 10 prospects = 3 meetings = 1 client. Now, people no longer answer their phones and dialing for dollars doesn't work the way it used to do. Inbound Marketing's success is making it one of the most popular sales and marketing techniques in use. Matt Sunshine, Executive Vice Present at The Center for Sales Strategy (CSS) will share how your station's website, social media, and other assets can radically increase the number of qualified prospecting leads and generate more sales.

Price: $49.00
Click here to order



The Key to Auto Advertising: Integration

Recorded live: January 20, 2015

For many auto dealers, their second or third biggest expenditure is their advertising investment. But with more car buyers researching their purchases, automakers are making interactive media a cornerstone of their overall marketing efforts.
Bob Shuman, immediate past chairman of the North American International Auto Show in Detroit, and owner of Shuman Chrysler Dodge Jeep Ram, will give suggestions on how radio salespeople should approach dealers as marketing budgets evolve.
Lisa Phillips, Director of Digital Sales at Connoisseur Media Long Island, will outline integrated campaigns her stations have developed to successfully grow auto dealer business.
Learn what dealers are buying, how radio fits into their plans, and case studies and ideas to keep dealers dollars on your station.

Price: $49.00
Click here to order

"Webinars On Demand" - Archives

Regional Reps
Radio Show
Rising Through The Ranks
Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Back to log-in

Close

Back to log-in

Close