FAQ'S

Got questions about Radio? We have answers.


Radio as a Traffic-Building Medium


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  • Radio ads are much more personally relevant than ads in all other media.
    (Source: Radio Ad Lab "Personal Relevance I & II)
  • Radio has ads that are honest and believable.
    (Source: "Radio Tomorrow", 2012, Alan Burns & Assoc. and Triton Digital)
  • Radio has the human voice to convince.
      • 52% of people with a favorite personality stated that that personality influences their opinion.
        (Source: USC, Annenberg School for Communication & Journalism, PSI Study released June 2012, Woodley, P. and Movius, L. People With a Favorite Radio Personality in Los Angeles)

      • 51% of people with a favorite radio personality have considered or purchased a product/service advertised during their favorite radio personality's show.
        (Source: USC, Annenberg School for Communication & Journalism, PSI Study released June 2012, Woodley, P. and Movius, L. People With a Favorite Radio Personality in Los Angeles)


  • A Radio/Internet-mix plan showed greater impact in website visitation and purchase likelihood.
    (Source: Radio Ad Lab - "Radio and the Internet: Powerful Complements for Advertisers" and RAB U.K, "Radio: The Online Multiplier")
  • Radio's digital platforms also improve campaign effectiveness. Ad response rates increase 3½ times when Internet Radio is used in combination with AM/FM Radio.
    (Source: TargetSpot Study: "Internet Radio Advertising Impact Study" with Parks Associates, 2011)
  • When radio is included within a plan, it boosts brand recall and brand preference.
    (Source: Radio Ad Lab – "The Benefits of Synergy," "Radio's ROI Advantage" and "Radio and the Internet: Powerful Complements for Advertisers")
  • Radio campaigns deliver a 49% ROI advantage over TV (increase in sales).
    (Source: Radio Ad Lab "Radio's ROI Advantage")
  • When 15% of a TV-only campaign is reallocated to radio, the campaign's reach and receptivity significantly increases.
    (Source: A Smarter Mix, 2012, Clear Channel Media + Entertainment and MBI TouchPoints)
  • Reallocation of existing ad budgets to give Radio 20% share of spending increases overall campaign ROI by eight times.
    (Source: Radio: The ROI Multiplier, RAB U.K., 2013)
  • Radio can be used as a reminder medium to fight procrastination.
  • It's close to the sale because it is mobile.
  • Most Radio stations have a robust, loyal listener database, allowing for CRM initiatives, couponing and targeted messaging.