Why Radio Fact Sheets

To view the facts on radio, choose a fact sheet below.
All fact sheets can be printed to an 8.5 x 11 page, or can be copied and pasted into other programs.

To download all fact sheets click here

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Radio's Weekly Reach

• Average Weekly Reach
• Radio's Weekly Reach
  by Daypart
• Radio's Reach Among
  African-Americans
• Radio's Reach Among Hispanics
• Upscale Consumers
• Millennials
• Customers Year Round

Radio's Daily Reach

• Average Daily Reach
• Radio's Daily Reach
  by Daypart

Time Spent with Radio

• Radio Listening by Daypart

Radio Listening By Location

• Radio is in the air... Everywhere
• Adults Listen to Radio
  in the Car

Radio And Consumers (Qualitative)

• Retail Consumers
• Professional Services Consumers
• Market for Vehicles, Automotive Products
• Prospects for Financial Services
• Food Shoppers/Restaurant Patrons
• Radio Reaches Beverage Consumers
• Home Improvement Consumers
• Electronics and Technology Consumers
• Radio is a Great Way to Reach Voters
• Contributors to Causes/Organizations
• Radio reaches Eco-Friendly Consumers
• Radio Is on Target for Businesses and Employment Opportunities
• Consumer Attitudes Towards Radio Advertising

Radio's Top National Spot and Network Advertisers

• Radio's Top 40
  National & Spot Advertisers: Parent Company
• Radio's Top 40
  National & Spot Advertisers: Brands
• Radio's Top 40
  National & Spot Advertisers: Industry

Radio Research Studies

• Engaging Emotions Through Effective Radio Ads
• Radio and the Internet: Powerful Complements for Advertisers
• Personal Relevance II
• Radio's ROI Advantage
• Synergy Study
• Personal Relevance, Personal Connections

Radio Format Profiles and Stats

• There's a Format for Everyone...
• Radio Format Analysis
• The Growth of Commercial Radio Stations
• What Happens When the Spots Come On

Radio And Other Media

• Radio Triggers Online Searches
• Radio Listening Online
• Radio and the Internet
• Media Reach
• Newspaper Readers and Non-Readers
• TV Viewers and Light
  TV Viewers