Radio Ad Lab

The Radio Ad Lab is conducting a new series of research projects under the umbrella theme, "Radio and the Consumer's Mind: How Radio Works." The goal is to continue learning both how Radio advertising affects consumers differently and how it works synergistically with other forms of media. The new paper, "Radio and the Internet: Powerful Complements for Advertisers," includes a new Internet-based experiment conducted by Harris Interactive. This new test adds to knowledge from other research to provide an overview of how Radio and the Internet could work well together as ad vehicles.