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Radio- The Preferred In-Car Choice.


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Despite newer technologies evolving as options for in-car entertainment, on-the-go consumers still prefer radio as their top in-car selection:

  • AM/FM Radio remains the top choice for in-car listening - 84%
    • Personal CD collections access outrank both Satellite Radio or combined Digital Radio/Digital Music services
    • Satellite Radio enjoys a sizable advantage in tune-in over Streaming Radio/Streaming Music services' combined penetration
  • Given other audio option choices, 80% of consumers would choose a regular AM/FM radio
  • Nearly all consumers surveyed (99%) are comfortable with the current way to use their radio
    • 91% prefer buttons and dials as opposed to an in-dash app
    • Ease of use, convenience, features and familiarity are appealing to consumers

Source: Ipsos for iHeart Media survey 1,036 A18+,January 2015

Source: Ipsos for iHeart Media survey 1,036 A18+,January 2015