MEDIA FACTS New MediaCREATE A PROFILE QUICK FACTS - pick up to 5 Based on a 2011 Arbitron/Edison Research study, 22% of Americans ages 12+ (57 million people) had listened to online Radio in the past week, up from 12% in 2006, while 34% had listened via the Web in the previous month. Of that 34%, 12% listened exclusively to AM/FM streams, 9% listened to both AM/FM streams and Internet-only sources, and 13% listened exclusively to Internet-only streams. Of those listeners who tuned in online radio in the previous week, 89% also listened to over-the-air AM/FM radio. According to Radio Dimensions 2011, share of Internet Radio audience, by age group: 18-24, 19.8%; 25-34, 28.8%; 35-44, 22.6%; 45-54, 15.1%; 55-64, 11.8%; 65+, 1.9%. Fifty-one percent of consumers ages 12+ said they had heard of HD Radio in early 2011, compared to 29% in 2009. Awareness of HD Radio in 2011 was highest in the 18-24 and 25-34 age groups. As of early-2011, 24% of consumers ages 12+ had ever listened to Pandora, with 10% indicating they had listened in the past week. U.S. mobile advertising revenues were projected to reach $1.102 billion in 2011, and $1.501 billion by 2012. Based on an American Marketing Association survey of 400 top marketers, social media spending will account for 9.8% of the respondents' marketing budgets in 2011, up from 5.6% in 2010. According to Radio Dimensions 2011, share of satellite radio subscribers, by age level: 18-24, 8.6%; 25-34, 17.7%; 35-44, 24.8%; 45-54, 21.7%; 55-64, 16.7%; 65+, 10.6%. By the end of 2010, Sirius XM Radio had 20.191 million subscribers, up 8% from 2009. Full-year 2010 revenue was $2.82 billion, up 14% from the previous year. In 2011, there were more than 2,100 HD Radio stations on the air, with 1,200 FM multicast channels offered exclusively to HD listeners across the country, subscription-free. By early-2011, 49% of the U.S. population owned either an iPod/iPad/iPhone or other portable MP3 player, up from 42% in 2009 and 30% in 2007. By the end of 2010, nearly 47% of mobile subscribers were connected media users (used browsers, accessed applications or downloaded content), up 7.6 percentage points from 2009. Also in 2010, the percentage of mobile phone subscribers with unlimited data plans increased from 21.3% to 29.0%, with more phones now requiring an unlimited data plan subscription at the time of purchase. In 2011, approximately 12% of Americans ages 12+ (31 million people) had listened to an audio podcast in the past month. According to a 2011 report, 38% of Americans ages 12+ had watched an online video in the past week, up from 12% in 2006. Fifty-two percent of Americans ages 12+ had a personal profile page on Facebook, MySpace, LinkedIn or any other social networking Web site in early 2011. Forty-six million consumers used social networking sites/services "several times a day" in 2011, up from 18 million in 2009. Smartphone ownership in the U.S. more than tripled from 2009 to 2010, growing from 10% to 31%. Ownership was highest in the 25-34 age bracket. Sixty-seven percent of American households play computer or video games. Share of gamers, by age range: Under 18 years, 25%; 18-49 years, 49%; 50+ years, 26%. U.S. ad revenues for social networks totaled approximately $1.99 billion in 2010, and are projected to increase to $3.08 billion in 2011, based on estimates by eMarketer. Facebook accounted for 61% of the 2010 social media ad spending. Video ad networks performed strongly in 2010, due to the continued proliferation of video advertising, with video ads reaching 7 out of 10 Americans online and nearly 1 out of 2 Americans nationwide each month. Online TV ad revenues in the U.S. rose 65% in 2010 to $719.0 million, according to IHS Screen Digest. According to research by The Nielsen Company, the number of mobile phone subscribers who watched video increased 41% in the fourth quarter of 2010, when compared to the previous year. ADVANTAGES - pick up to 3 Appealing Portable Growing Audience DISADVANTAGES - pick up to 3 No Accountability Availability and Usage Don't accept Advertising Reduces Overall Attention Requires Investment Do Results Justify the Hype? PLUS RADIO - pick up to 3 Strong: Radio is still strong despite the competition. A study conducted by Paragon Media found that a majority of Internet Radio station listeners are listening to broadcast Radio about the same amount. Three-quarters of MP3 player owners are listening to broadcast Radio about the same amount, and 40% of satellite Radio subscribers are listening at about the same level. The Radio industry is also competing with new media through its innovative new Radio technology -- the HD Radio. STATION/COMPANY ADDRESS PHONE WEBSITE LOGO NOTE: Click browse to select your logo. For best results, logos should be no more than 300 pixels wide by 150 pixels high. For more help call 1-800-232-3131.