MEDIA FACTS Alternative NewsweekliesCREATE A PROFILE QUICK FACTS - pick up to 5 There are 130 of these publications, with a combined weekly circulation of approximately 6.5 million, and an estimated print readership of around 17.0 million adults. The combined circulation of the 25 largest alternative newsweeklies declined only 0.6% in 2010, after a 9.9% drop the year before. Readership of these newsweeklies is almost evenly split between men and women -- 51% male and 49% female. Thirty-six percent of their adult readers are between the ages of 18-34, with 68% falling in the 18-49 age range. Fifty-five percent are ages 25-49. The median household income for the 10 alternative newsweeklies with the highest circulations in 2010 was $63,650. Sixty-nine percent of alternative newsweekly readers are either college graduates or have attended college. Among activities frequently enjoyed by alternative newsweekly readers are attending rock/pop concerts, going to bars/nightclubs and traveling to foreign locales. Alternative newsweekly readers are more likely than the average consumer to be employed in professional/technical or managerial positions. ADVANTAGES - pick up to 3 Distribution Pass-Along Readership Hip Image "Budget" Print Ads Accepting Ad Policies DISADVANTAGES - pick up to 3 Advertising Environment Limited Publication Schedule Production Quality Ad Clutter PLUS RADIO - pick up to 3 Personal Connection: Radio and alternative newsweeklies share many characteristics. Both have ties to the local community, and both have loyal followings and a unique bond with their constituents, leading to highly synergistic possibilities. Radio has been proven by the Radio Ad Lab studies to connect with listeners better than newspapers. Radio can be used to drive readers to print ads, increasing recall and effectiveness. Clubs with live music, record labels, music stores….all of these core alternative-weekly advertisers can benefit from a cross-media campaign featuring the ultimate music-friendly advertising medium – Radio. Flexible: Make copy changes with less lead time with Radio. Quality Creative: Print ads can be creative, yet Radio combines creative and quality at an efficient cost. STATION/COMPANY ADDRESS PHONE WEBSITE LOGO NOTE: Click browse to select your logo. For best results, logos should be no more than 300 pixels wide by 150 pixels high. For more help call 1-800-232-3131.