MEDIA FACTS Point-of-PurchaseCREATE A PROFILE QUICK FACTS - pick up to 5 91% of all shoppers make unplanned purchases. More shoppers (70%) say they are engaged by end-of-aisle signage than by merchandising displays (62%), department signage (58%), shelf strips (55%) or shelf blades (50%). According to a study by Miller Zell, in-store advertising appears to be the most effective with Millennials, women in general, and middle-income shoppers. Some 51% of unplanned purchases take place in-aisle, while one-third of unplanned purchses take place at end caps. Based on a 2009 survey, more shoppers (32%) rated in-store signage as "very effective," when compared to out-of-store advertising (27%) in raising product awareness and communicating benefits. A Miller Zell survey found that in-store advertising was most important to drug store customers (when compared with grocery and mass merchandise shoppers). Thirty-eight percent of U.S. shoppers said they have used their mobile devices to help make a final decision for an in-store purchase. Grocery shoppers were asked which of the following in-store shopping aids they found helpful: Aisle directional signage, 45%; in-store circular, 26%; message on the shelf, 17%; touch-screen device, 7%; in-store PA announcement, 3%; in-store TV, 2%. A 2011 survey by The NPD Group showed that among those shoppers who made in-store impulse purchases, the main reasons were "saw it on promotion" and "saw it in the store and remembered it was needed." According to a 2010 GfK MRI survey, 30% of respondents said they had seen a "place-based" video ad in the past 30 days. The most popular venues: Stores, 19%; shopping malls, 15%; restaurants, 11%; medical offices, 11%; bars/pubs, 9%; airports, 8%; gyms/health clubs, 7%. ADVANTAGES - pick up to 3 Placement Targeted Effective Influential Incremental Sales DISADVANTAGES - pick up to 3 Limited Reach Product-Oriented Consumer Perception Limited Targeting PLUS RADIO - pick up to 3 Excellent Reach: By adding Radio to your place-based promotions, you can greatly enhance the frequency and impact of your campaign. Radio reaches consumers everywhere -- at home, in the car, at work and on the street. On a typical day, 72% of adults 18+ listen to the Radio. Product and Retailer Oriented: Radio is a synergistic companion to P-O-P advertising. If you want to promote a specific product or service, Radio can deliver the customers you want, and even offer on-site broadcasts that are proven marketing winners. By using a combination of Radio and P-O-P advertising, you can “sell the store” as well as increase average unit sales. Personal Connection: The Radio Ad Lab study shows Radio listeners connect with their Radio station and its advertisers. Create an image and awareness for a product before consumers see the Point-Of-Purchase, making the POP more effective. Targetable: Place-based media targets highly likely potential prospects…and Radio will expand the targeted reach and message frequency of your program. Because each format attracts a specific segment of the population, Radio can help you influence your best prospects effectively and efficiently by age, gender, race, income and lifestyle. STATION/COMPANY ADDRESS PHONE WEBSITE LOGO NOTE: Click browse to select your logo. For best results, logos should be no more than 300 pixels wide by 150 pixels high. For more help call 1-800-232-3131.