MEDIA FACTS MagazinesCREATE A PROFILE QUICK FACTS - pick up to 5 A total of 193 new magazines were launched in 2010 (down from 324 in 2009), while 176 ceased publication (down from 596 the previous year). Circulation totals for magazines declined more than 6% in 2010 to 325,237,070, which includes both paid subscription and single-copy sales. Paid subscriptions are responsible for 90% of the total. Excluding AARP The Magazine and the AARP Bulletin, magazines with the highest paid circulation totals in 2010: 1. Better Homes and Gardens; 2. Reader's Digest; 3. Game Informer Magazine; 4. National Geographic; 5. Good Housekeeping; 6. Woman's Day; 7. Family Circle; 8. Ladies' Home Journal; 9. People; 10. Time. Immediacy of reading a typical magazine issue: Same day I receive it, 44%; within 2-3 days, 34%; within 1 week, 14%; within 2 weeks, 5%; 2 weeks or longer, 3%. Magazine ad sales including consumer magazines, business-to-business magazines, Sunday magazines, local magazines and Spanish-language magazines grew 2.9% in 2010. Advertising revenues for consumer magazines increased 3.3% in 2010, while spending was also up for Sunday magazines (+4.6%), local magazines (+0.9%) and Spanish-language magazines (+5.5%). Spending in B-to-B publications was down 1.2% in 2010. Categories spending the most money on magazine ads in 2010: 1. Toiletries & Cosmetics; 2. Food & Food Products; 3. Drugs & Remedies; 4. Apparel & Accessories; 5. Retail; 6. Media & Advertising; 7. Automotive; 8. Home Furnishings & Supplies; 9. Direct Response Companies; 10. Financial, Insurance & Real Estate. By company, the top magazine advertisers in 2010: 1. Procter & Gamble; 2. L'Oreal SA; 3. General Motors; 4. Kraft Foods; 5. Johnson & Johnson; 6. Pfizer; 7. Nestle SA; 8. Time Warner; 9. Unilever; 10. Joh. A. Benckiser GMBH. The ad placement achieving the highest rate of recall by magazine readers is the back cover, while gatefold ads are the most effective ad size. Four-color presentations make the strongest impression on readers, followed by black and white ads. The average price of a single copy of a magazine was $4.86 in 2009 (up from $3.83 in 2000), while the average price of a 1-year basic magazine subscription was $28.86 in 2009 (up from $24.83 in 2000). Paid circulation revenue for magazines amounted to $8.751 billion in 2010 (down 3.6% from 2009), with subscription sales accounting for 71.4% of the total. The number of consumer magazines with Web sites increased from 5,395 in 2006 to 8,092 in 2010. The top 5 newsstand outlets for magazine sales (share of overall revenue): Supermarkets, 33%; supercenters, 16%; drugstores, 12%; bookstores, 11%; (tie) terminals and mass merchandisers, 7%. Magazines with the largest single-copy sales in 2010: 1. Cosmopolitan; 2. People; 3. Woman's World; 4. First; 5. US Weekly; 6. In Touch Weekly; 7. In Style; 8. Family Circle; 9. O, The Oprah Magazine; 10. People StyleWatch. ADVANTAGES - pick up to 3 Targetability Strong Visuals Portability Advertorial Localizing Engagement Options DISADVANTAGES - pick up to 3 Competition Time Clutter Inflexible Expensive Reader Information Long Shelf Life PLUS RADIO - pick up to 3 Excellent Reach: Although adults typically only browse through a fraction of all the titles in the magazine rack, Radio’s superior reach (93% of adults each week and 72% of adults each day) can draw attention to the magazine just for them…and your ad. Clutter: Radio can break through the ad clutter found in magazines by conditioning readers to identify with – and respond to – your magazine advertising. You can improve on magazines' low ad readership and recall scores by adding a cost-efficient Radio schedule to your media mix. This way you can extend the reach against your target consumer and build the message frequency necessary to a successful campaign. Inflexible: Lead time is measured in days or weeks for a magazine ad. Radio requires a lead time in terms of hours. Add flexibility to your ad campaigns by utilizing Radio. STATION/COMPANY ADDRESS PHONE WEBSITE LOGO NOTE: Click browse to select your logo. For best results, logos should be no more than 300 pixels wide by 150 pixels high. For more help call 1-800-232-3131.