FAQ'S

Got questions about Radio? We have answers.


Radio as a Traffic-Building Medium




  • Radio ads are much more personally relevant than ads in all other media.
    (Source: Radio Ad Lab "Personal Relevance I & II)
  • Radio has ads that are honest and believable.
    (Source: "Radio Tomorrow", 2012, Alan Burns & Assoc. and Triton Digital)
  • Radio has the human voice to convince.
      • 52% of people with a favorite personality stated that that personality influences their opinion.
        (Source: USC, Annenberg School for Communication & Journalism, PSI Study released June 2012, Woodley, P. and Movius, L. People With a Favorite Radio Personality in Los Angeles)

      • 51% of people with a favorite radio personality have considered or purchased a product/service advertised during their favorite radio personality's show.
        (Source: USC, Annenberg School for Communication & Journalism, PSI Study released June 2012, Woodley, P. and Movius, L. People With a Favorite Radio Personality in Los Angeles)

  • A Radio/Internet-mix plan showed greater impact in website visitation and purchase likelihood.
    (Source: Radio Ad Lab - "Radio and the Internet: Powerful Complements for Advertisers" and RAB U.K, "Radio: The Online Multiplier")
  • Radio's digital platforms also improve campaign effectiveness. Ad response rates increase 3½ times when Internet Radio is used in combination with AM/FM Radio.
    (Source: TargetSpot Study: "Internet Radio Advertising Impact Study" with Parks Associates, 2011)
  • When radio is included within a plan, it boosts brand recall and brand preference.
    (Source: Radio Ad Lab – "The Benefits of Synergy," "Radio's ROI Advantage" and "Radio and the Internet: Powerful Complements for Advertisers")
  • Radio campaigns deliver a 49% ROI advantage over TV (increase in sales).
    (Source: Radio Ad Lab "Radio's ROI Advantage")
  • When 15% of a TV-only campaign is reallocated to radio, the campaign's reach and receptivity significantly increases.
    (Source: A Smarter Mix, 2012, Clear Channel Media + Entertainment and MBI TouchPoints)
  • Reallocation of existing ad budgets to give Radio 20% share of spending increases overall campaign ROI by eight times.
    (Source: Radio: The ROI Multiplier, RAB U.K., 2013)
  • According to a 2013 RAB F.C.T. Report focused on automotive, the closer a respondent gets to purchasing or leasing a vehicle, the more important a role radio plays…and when it decision time comes to visit a specific dealership, respondents looking to purchased/lease within 30 days chose radio as the #1 influence.



  • It's close to the sale because it is mobile.
  • Most Radio stations have a robust, loyal listener database, allowing for CRM initiatives, couponing and targeted messaging.
  • Based on an online sample of 622 radio listeners 18-54, respondents stated that radio:
    • Provides them with information on places to go and things to do (63%)
    • Helps them learn about local businesses (41%)
    • Builds in-store traffic (40%)
    • Connects them with their local area (39%)
    • Prompts online action (38%)
    • Ads have messages that they retain (38%)
    • Tells them why to buy (26%)
    • Source: NuVoodoo Media Services, 2013 national online sample of 622 radio listeners 18-54
  • Radio can be used as a reminder medium to fight procrastination.
  • It's close to the sale because it is mobile.
  • Most Radio stations have a robust, loyal listener database, allowing for CRM initiatives, couponing and targeted messaging.