Radio's Cume Audience
The U.S. 12+ population base increased from 253,444,000 to 266,593,000 from 2008-2014. This has been a key factor in Radio's ability to grow our audience base by 9.1 million listeners over that same time span.
Radio penetration of the 12+ demo remains relatively constant â€“ from 92.9% in 2008 to 91.3% in 2014.
With the plethora of new media choices, Radio still offers near universal coverage of the broad 12+ demographic, underscoring Radio's appeal to listeners young and old.
Note: These figures comprise AM, FM, streamed AM/FM and HD Radio stations. Nielsen Audio's data does not include Sirius XM satellite or pureplay Internet Radio stations such as Pandora, Spotify, etc.
Source: Nielsen Audio RADAR 99 (December 2008) vs. RADAR 123 (December 2014)