PowerPoint Slides

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slide5
an estimated 124 million americans age 12+
have listened to online radio in the past month

slide7
84% of drivers cite radio as their primary in-car entertainment device

slide9
unaided recall for one internet and one radio exposure was 4.5 times as high as unaided recall for 2 internet ads alone

slide10
swapping out one of two tv ads for 2 radio ads increased unaided brand recall by 34%


slide11
radio reaches 83% of the 72% of adults
who watch primetime tv

slide12
over 75% of consumers recall tv ad images
after hearing a radio commercial

slide13
radio reaches 85% of the 41% of newspaper readers who read the front page section of the newspaper

slide14
substituting 2 radio ads for 1 of two newspaper ads nearly tripled unaided brand recall

slide15
radio is an engaging medium
that generates emotion, supplying an element lacking in the passive print medium

slide16
60% of all musically active consumers
say am/fm radio is their primary source for new music discovery

slide17
72% of respondents age 12-24 say they ever use AM/FM radio to learn about and keep up-to-date with new music

slide18
americans age 12 and over average 2 hours a day listening to radio

slide19
53% of consumers who made a purchase
at a supermarket, department or any type of store listened to radio within 30 minutes of their last purchase

slide20
radio retains more than 93% of its lead-in audience during commercial breaks