Radio's Top Spenders by Brand
Based on Spending

Radio's Top Spenders

Rank Parent Company Total Dollars (000) Network Dollars (000) Nat'l Spot Dollars (000)
1 T-Mobile 128.2 128.2
10 Verizon 24.9 3.3 21.6
11 JC Penney 24.7 14.2 10.5
12 Indeed.com 23.9 13.5 10.4
13 State Farm 22.8 12.7 10.1
14 Lowes 22.7 16.7 6
15 AutoZone 21.3 17.5 3.8
16 Coca-Cola 19.3 1.8 17.5
17 ZipRecruiter Employment Service 19.1 10 9.1
18 Advance Auto Parts Store 18.0 10.3 7.7
19 Tracfone 17.4 10.9 6.6
2 Comcast 90.6 0 90.6
20 USAA 17.3 0 17.3
21 Lifelock 17.2 11.8 5.5
22 Samsung 16.9 4.8 12.1
23 Old Navy 16.3 0
24 Discover 15.9 14.4 1.5
25 Kao (Curel, Biore, etc.) 15.6 13.4 2.1
26 Staples 15.3 6.5 8.9
27 Ford 15.1 12.8 2.2
28 Taco Bell Restaurant 14.7 11.8 2.9
29 Wendys Restaurant 14.5 6.8 7.7
3 Home Depot 63.8 55.3 8.5
30 Safeway 14.5 14.5
31 Jeep 14.3 0.5 13.8
32 NAPA 13.8 13.5 0.2
33 Best Buy 13.6 13.6
34 Honda Dealer Assn 13.4 13.4
35 Sleep Number 13.2 2.2 11
36 ABC 12.7 0.1 12.6
37 Chrysler 12.5 0.1 12.3
38 Walgreens 12.3 8.3 4
39 Capital One 12.3 1.5 10.8
4 AT&T 49.5 17.9 31.6
40 Wells Fargo 12.1 4.5 7.5
5 Geico 46.4 20 26.4
6 Sprint 46.3 8.4 37.8
7 Mattress Firm Store 43.3 4.2 39.1
8 OReilly Auto Parts 32.1 17.5 14.6
9 Macys 30.0 18.8 11.2

Source: Expenditures rounded to nearest hundred. Network and National Spot expenditures may not equal Total due to rounding. Source: Kantar Media Ad$pender Online, Copyright 2018. These figures may not be reproduced in any manner

Contact Us

Need more help? Ask RAB!

Your message was successfully sent!

Need more help? Ask RAB!

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Back to log-in

Close