Radio Advertising Bureau | Why Radio Research

Radio's Top Spenders (Based on 2022 Spending)

Rank	Parent Company	Total Dollars	Network Dollars	Nat'l Spot Dollars
1	Comcast	89,821,435		89,821,435
2	Pfizer	68,262,209	38,191,727	30,070,481
3	T-Mobile	62,830,322	179,823	62,650,499
4	Indeed	47,171,306	46,949,346	221,960
5	Progressive	41,639,862	41,637,863	2,000
6	DraftKings	32,244,576	6,295,801	25,948,775
7	BetMGM	31,316,329	2,043,580	29,272,749
8	Dunkin Donuts Restaurant	29,860,880		29,860,880
9	Geico	29,859,126	17,305,025	12,554,100
10	Kroger	27,846,054	501,205	27,344,849
11	Capital One	24,605,573	15,523,983	9,081,590
12	AT&T	23,428,180	4,290,738	19,137,443
13	ZipRecruiter Employment Service	23,400,890	15,640,975	7,759,916
14	Bank Of America	23,311,333	5,376,932	17,934,401
15	Kohls	23,134,845	21,261,203	1,873,642
16	State Farm	22,485,243	18,983,432	3,501,811
17	Betfair	22,466,314	2,443,887	20,022,427
18	Lowes	21,312,747	17,268,994	4,043,753
19	Verizon	19,833,165	8,937,630	10,895,535
20	OReilly Auto Parts	18,676,747	9,750,998	8,925,749
21	Wendys Restaurant	17,604,170	10,505,545	7,098,626
22	GetUpside	17,233,365	10,237,441	6,995,924
23	California Department Of Public Health	17,157,167		17,157,167
24	Lifelock	16,834,628	16,834,628
25	Planet Fitness Center	16,332,362		16,332,362
26	Macys	15,976,824	13,374,088	2,602,736
27	Disney	15,766,783	2,651,772	13,115,011
28	BioNTech/Pfizer	15,568,470	14,598,745	969,725
29	Senate Leadership Fund	15,520,403		15,520,403
30	Home Depot	15,161,326	13,979,802	1,181,523
31	AutoZone	14,622,699	14,125,137	497,562
32	Ebay	13,898,946	13,898,946
33	Tracfone	13,824,846	9,694,471	4,130,375
34	US Department Of Health & Human Services	13,250,569	6,571,516	6,679,054
35	Pure TalkUSA Wireless Store	12,852,664	12,852,664
36	Grainger	12,441,572	8,586,867	3,854,705
37	Dell	12,323,643	12,301,298	22,345
38	Relief Factor	12,071,305	12,071,305
39	AbbVie	11,956,380	11,001,173	955,207
40	American Financing	11,817,738	10,687,379	1,130,359

Source: Expenditures rounded to nearest hundred. Network and National Spot expenditures may not equal Total due to rounding. Source: Vivvix, Copyright 2023. These figures may not be reproduced in any manner

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