Radio's Top Spenders by Brand
Based on Spending

Radio's Top Spenders

Rank Parent Company Total Dollars (000) Network Dollars (000) Nat'l Spot Dollars (000)
T-Mobile Wireless 92 0.1 91.9
Comcast 72.8 0 72.8
Home Depot Home Center 56.1 49.9 6.2
Geico 53.8 21.1 32.6
Sprint Wireless 40.2 13.6 26.6
Burger King 38.6 13.3 25.2
OReilly Auto Parts Store 33.2 18.5 14.7
Verizon Wireless 31.1 1.8 29.4
Macys Department Store 28.1 17.5 10.6
AT&T Wireless 27.6 0.4 27.2
Lifelock Identity Theft Service 23.8 13.6 10.3
Mattress Firm Store 23.7 23.7
Walgreens Drug Stores 19.2 18.3 0.9
Jeep Vehicles 16.9 16.9
Advance Auto Parts Store 16.7 11.8 4.9
JC Penney Department Store 16.4 14.9 1.5
Cricket Communications Wireless 16.1 0 16.1
Quicken Loans 15.4 15.4
Coca-Cola Classic 15.1 0 15.1
Metro PCS Wireless 14.8 3.6 11.2
State Farm 14.6 11.8 3.8
Ford 14.5 12.6 1.7
American Family 14.3 0 14.3
Taco Bell 14.2 11.2 3
Lowes Building Supply Store 13.8 12.4 1.3
AbbVie (pharmaceuticals) 13.5 0.1 13.4
Paramount Pictures 13.1 0.6 12.5
NAPA 12.6 12.6 0
ABC 12.5 0.3 12.2
Sleep Number Store 12.4 0.9 11.5
Ram Pickup 12.3 12.3
AutoZone Parts Store 12 11.9 0.1
Staples Office Supply 11.9 7.6 4.3
Safeway Food Store 11.8 11.8
Jimmy Johns Gourmet Sandwich Shop 11.8 11.8
Albertsons Food Store 11.7 11.7
Best Buy Electronics Store 11.2 11.2
Jackson Hewitt 10.9 3.2 7.7
Kao Brands (Curel, Biore, etc.) 10.8 10.8
Kohls Department Store 10.7 8.6 2.1

Source: Rank based on report total ($000). Expenditures rounded to nearest hundred. Network and National Spot expenditures may not equal Total due to rounding. Source: Kantar Media Ad$pender Online, Copyright 2016. These figures may not be reproduced in any manne

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