Radio's Top Spenders by Industry
Based on Spending

Radio's Top Spenders (Based on 2017 Spending)

Rank Parent Company Total Dollars (000) Network Dollars (000) Nat'l Spot Dollars (000)
1 Retail 562.4 216.3 346.1
2 Communications 407.2 48.7 358.5
3 Misc Services & Amusements 270.9 54.4 216.5
4 Financial 191.1 65.1 126
5 Insurance & Real Estate 184.8 70.2 114.6
6 Media & Advertising 170.1 30 140.1
7 Restaurants 159.2 42.6 116.6
8 Automotive, Automotive Access & Equip 149.4 36.1 113.3
9 Government, Politics & Organizations 106.8 17.8 89
10 Public Transportation, Hotels & Resorts 74.6 15.8 58.8
11 Department Stores 72.0 41.2 30.8
12 Business & Technology NEC 66.1 33.5 32.6
13 Schools, Camps, Seminars 47.9 9.41 38.8
14 Dairy, Produce, Meat & Bakery Goods 45.1 3.9 41.1
15 Beverages 38.8 6.5 32.3
16 Automotive Dealers & Services 35.4 10.2 25.3
17 Discount Department & Variety Stores 31.5 14.1 17.5
18 Horticulture & Farming 27.1 7.2 19.9
19 Medicines & Proprietary Remedies 26.1 11.6 14.5
20 Building Materials, Equipment & Fixtures 22.5 18.4 4.1
21 Food & Beverages: Comb Copy & NEC 22.2 7.6 14.5
22 Computers, Software, Internet NEC 21.3 10.6 10.7
23 Gasoline, Lubricants (Trans) & Fuels 20.9 5.6 15.3
24 Direct Response Companies 20.8 18.3 2.6
25 Drugs, Toiletries & Fitness: Comb & NEC 18.0 13.4 4.6
26 Liquor 12.4 2.1 10.4
27 Audio & Video Equipment & Supplies 11.6 8.4 3.3
28 Shopping Centers & Catalog Showrooms 11.2 3.3 7.9
29 Fitness & Diet Programs & Spas 10.1 0.6 9.5
30 Beer & Wine 9.3 3.9 5.4
31 Manufactrg: Mtrls&Equip/Freight/Ind Dev 8.0 3.2 4.9
32 Ready-To-Wear, Formalwear & Bridalwear 7.1 3.7 3.4
33 Personal Hygiene & Health-Wmn,M&W,Unisex 7.0 2 5
34 Household Furnishings & Accessories 7.0 5.5 1.5
35 Cosmetics & Beauty Aids 6.9 5.9 1
36 Pharmaceutical Houses 6.2 4.4 1.9
37 Prepared Foods 6.1 3 3.1
38 Hair Products & Access-Wmn,M&W,Unisex 5.8 4.6 1.2
39 Pets, Pet Foods & Supplies 5.1 1.8 3.3
40 Toiletries, Hygienic Gds & Skin Care-Men 4.6 3.8 0.8

Source: Expenditures rounded to nearest hundred. Network and National Spot expenditures may not equal Total due to rounding. Source: Kantar Media Ad$pender Online, Copyright 2018. These figures may not be reproduced in any manner

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