Radio Advertising Bureau | Why Radio Research

Radio's Top Spenders (Based on 2022 Spending)

Rank	Parent Company	Total Dollars	Network Dollars	Nat'l Spot Dollars
1	Retail	393,881,503	184,081,222	209,800,280
2	Misc Services & Amusements	365,464,773	82,279,826	283,184,947
3	Government, Politics & Organizations	338,879,015	48,273,205	290,605,810
4	Communications	261,373,186	38,689,878	222,683,308
5	Financial	239,602,343	98,008,577	141,593,766
6	Insurance & Real Estate	219,441,659	121,524,398	97,917,262
7	Media & Advertising	166,425,872	57,375,780	109,050,092
8	Medicines & Proprietary Remedies	162,132,692	123,994,897	38,137,795
9	Restaurants	148,974,525	56,890,768	92,083,757
10	Business & Technology NEC	82,050,471	68,022,900	14,027,571
11	Automotive, Automotive Access & Equip	51,617,989	17,802,633	33,815,356
12	Public Transportation, Hotels & Resorts	51,166,869	3,875,157	47,291,713
13	Games, Toys & Hobbycraft	49,871,391	13,679,610	36,191,780
14	Automotive Dealers & Services	45,372,549	9,326,213	36,046,336
15	Department Stores	45,287,986	39,115,926	6,172,060
16	Schools, Camps, Seminars	44,212,725	13,587,234	30,625,491
17	Computers, Software, Internet NEC	39,811,271	23,297,265	16,514,005
18	Fitness & Diet Programs & Spas	20,765,569	568,835	20,196,734
19	Household Supplies	18,434,353	16,471,661	1,962,692
20	Personal Hygiene & Health-Wmn,M&W,Unisex	18,406,575	17,446,201	960,374
21	Beverages	17,433,226	5,697,410	11,735,816
22	Beer & Wine	16,742,437	5,061,362	11,681,075
23	Discount Department & Variety Stores	15,926,442	7,956,890	7,969,553
24	Direct Response Companies	15,765,544	14,279,829	1,485,716
25	Building Materials, Equipment & Fixtures	14,962,307	7,698,802	7,263,505
26	Household Appliances, Equip & Utensils	13,131,576	10,492,576	2,639,000
27	Household Soaps, Cleansers & Polishes	13,094,061	11,762,391	1,331,669
28	Eye Glasses, Medical Equip & Supplies	13,009,297	5,634,436	7,374,861
29	Gasoline, Lubricants (Trans) & Fuels	12,871,117	2,358,296	10,512,821
30	Horticulture & Farming	12,068,455	4,303,249	7,765,206
31	Drugs, Toiletries & Fitness: Comb & NEC	11,666,425	9,407,234	2,259,190
32	Pharmaceutical Houses	11,661,368	1,432,907	10,228,460
33	Footwear	10,990,313	10,976,252	14,061
34	Sporting Goods	10,295,394	9,122,626	1,172,768
35	Manufactrg: Mtrls&Equip/Freight/Ind Dev	10,157,352	484,665	9,672,687
36	Audio & Video Equipment & Supplies	9,958,427	1,482,630	8,475,798
37	Dairy, Produce, Meat & Bakery Goods	9,066,457	3,980,361	5,086,096
38	Household Furnishings & Accessories	8,351,794	7,594,281	757,513
39	Shopping Centers & Catalog Showrooms	7,864,453		7,864,453
40	Misc Merchandise	7,115,767	1,736,351	5,379,416

Source: Expenditures rounded to nearest hundred. Network and National Spot expenditures may not equal Total due to rounding. Source: Vivvix, Copyright 2023. These figures may not be reproduced in any manner

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