Radio's Top Spenders by Industry
Based on Spending

Radio's Top Spenders

Rank Parent Company Total Dollars (000) Network Dollars (000) Nat'l Spot Dollars (000)
Retail 491.5 205.6 285.8
Communications 377.8 33.5 344.3
Miscellaneous Services & Amusements 237.5 45.7 191.8
Financial 192.6 68.9 123.7
Government, Politics & Organizations 191 15.8 175.2
Restaurants 187.3 47.5 139.7
Media & Advertising 172.2 31.2 141
Automotive, Automotive Access & Equipment 168.9 58.7 110.2
Insurance & Real Estate 153 58.4 94.5
Department Stores 65.4 43.3 22.2
Public Transportation, Hotels & Resorts 58.7 7.2 51.5
Dairy, Produce, Meat & Bakery Goods 42.5 3.1 39.4
Schools, Camps, Seminars 41.6 9.5 32.1
Beverages 35.3 5.9 29.5
Business & Technology Not Elsewhere Classified 34.8 15.8 18.9
Automotive Dealers & Services 29.9 5.7 24.2
Discount Department & Variety Stores 28.5 7.3 21.2
Horticulture & Farming 27.6 7.8 19.9
Building Materials, Equipment & Fixtures 27 19 8
Gasoline, Lubricants (Transmission) & Fuels 24.7 8 16.7
Direct Response Companies 24.2 21.6 2.6
Medicines & Proprietary Remedies 23.8 10.2 13.5
Computers, Software, Internet Not Elsewhere Classified 22.6 12.1 10.6
Food & Beverages: Combined Copy & Not Elsewhere Classified 20.7 7.6 13.1
Shopping Centers & Catalog Showrooms 20.6 6.4 14.2
Beer & Wine 18 7 11
Pharmaceutical Houses 15.7 1.6 14.2
Confectionery & Snacks 14.3 6.8 7.4
Drugs, Toiletries & Fitness: Combined Copy & Not Elsewhere Classified 13.7 10.8 2.9
Liquor 12.3 1.2 11.1
Fitness & Diet Programs & Spas 10.3 0.9 9.4
Manufacturing: Materials&Equipment/Freight/Industrial Development 9.9 4.4 5.5
Audio & Video Equipment & Supplies 9.2 6.9 2.3
Household Furnishings & Accessories 9.1 8.6 0.5
Games, Toys & Hobbycraft 7.5 5.5 2
Cosmetics & Beauty Aids 5.9 4.8 1.1
Prepared Foods 5.5 2.4 3.1
Toiletries, Hygienic Gds & Skin Care-Men 4.7 4.3 0.4
Pets, Pet Foods & Supplies 4.5 1.4 3.1
Household Appliances, Equip & Utensils 4.1 3 1.1

Source: Rank based on report total ($000). Expenditures rounded to nearest hundred. Network and National Spot expenditures may not equal Total due to rounding. Source: Kantar Media Ad$pender Online, Copyright 2016. These figures may not be reproduced in any manne

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