Radio's Top Spenders by Parent Company
Based on Spending
Radio's Top Spenders (Based on 2022 Spending)
| Rank | Parent Company | Total Dollars | Network Dollars | Nat'l Spot Dollars |
| 1 | Comcast Corp | 110,994,220 | 7,364,419 | 103,629,800 |
| 2 | Procter & Gamble Co | 82,008,530 | 75,133,431 | 6,875,099 |
| 3 | Pfizer Inc | 68,262,209 | 38,191,727 | 30,070,481 |
| 4 | Deutsche Telekom Ag | 62,845,881 | 179,823 | 62,666,058 |
| 5 | Recruit Holdings Co Ltd | 47,171,306 | 46,949,346 | 221,960 |
| 6 | Roark Capital Group (Arby's, Buffalo Wild Wings, Jimmy John's) | 43,665,987 | 1,590,053 | 42,075,934 |
| 7 | Berkshire Hathaway Inc | 42,715,060 | 23,505,200 | 19,209,860 |
| 8 | Us Govt | 42,639,414 | 23,639,675 | 18,999,739 |
| 9 | Progressive Corp | 41,639,862 | 41,637,863 | 2,000 |
| 10 | Walt Disney Co | 39,506,145 | 5,626,688 | 33,879,457 |
| 11 | California State Of | 36,560,752 | 36,560,752 | |
| 12 | Verizon Communications Inc | 34,385,776 | 18,632,101 | 15,753,675 |
| 13 | MGM Resorts Intl | 32,307,657 | 2,043,580 | 30,264,077 |
| 14 | DraftKings | 32,244,576 | 6,295,801 | 25,948,775 |
| 15 | Kroger Co | 31,876,664 | 501,205 | 31,375,459 |
| 16 | Flutter Entertainment Plc (FanDuel, etc.) | 28,352,685 | 4,837,484 | 23,515,201 |
| 17 | AT&T Inc | 28,350,625 | 8,938,224 | 19,412,401 |
| 18 | Capital One Financial Corp | 24,605,573 | 15,523,983 | 9,081,590 |
| 19 | ZipRecruiter | 23,400,890 | 15,640,975 | 7,759,916 |
| 20 | Bank Of America Corp | 23,341,077 | 5,376,932 | 17,964,145 |
| 21 | Kohls Corp | 23,134,845 | 21,261,203 | 1,873,642 |
| 22 | State Farm Mutual Auto Ins Co | 22,485,243 | 18,983,432 | 3,501,811 |
| 23 | Lowes Cos Inc | 21,314,177 | 17,268,994 | 4,045,183 |
| 24 | Upside Services Inc | 19,138,898 | 10,237,441 | 8,901,456 |
| 25 | OReilly Auto Parts Inc | 18,676,747 | 9,750,998 | 8,925,749 |
| 26 | Wendys Co | 17,604,170 | 10,505,545 | 7,098,626 |
| 27 | NortonLifeLock Inc | 16,834,628 | 16,834,628 | |
| 28 | Planet Fitness | 16,332,362 | 16,332,362 | |
| 29 | Macys Inc | 15,984,031 | 13,374,088 | 2,609,943 |
| 30 | BioNTech SE/Pfizer Inc | 15,568,470 | 14,598,745 | 969,725 |
| 31 | Senate Leadership Fund | 15,520,403 | 15,520,403 | |
| 32 | Home Depot Inc | 15,161,326 | 13,979,802 | 1,181,523 |
| 33 | Paramount Global | 15,031,808 | 6,317,522 | 8,714,287 |
| 34 | Yum Brands Inc | 14,862,916 | 14,666,070 | 196,846 |
| 35 | Amazon.com Inc | 14,795,671 | 9,122,685 | 5,672,986 |
| 36 | AutoZone Inc | 14,622,699 | 14,125,137 | 497,562 |
| 37 | Cox Enterprises Inc | 13,923,869 | 3,171,124 | 10,752,745 |
| 38 | Ebay Inc | 13,898,946 | 13,898,946 | |
| 39 | AbbVie Inc | 13,782,645 | 11,927,438 | 1,855,207 |
| 40 | Pure TalkUSA | 12,852,664 | 12,852,664 |
Source: Expenditures rounded to nearest hundred. Network and National Spot expenditures may not equal Total due to rounding. Source: Vivvix, Copyright 2023. These figures may not be reproduced in any manner
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