Radio's Top Spenders by Parent Company
Based on Spending

Radio's Top Spenders (Based on 2017 Spending)

Rank Parent Company Total Dollars (000) Network Dollars (000) Nat'l Spot Dollars (000)
1 Deutsche Telekom Ag (T-Mobile) 129.5 0.1 129.4
2 Comcast Corp 111.6 6.2 105.4
3 Home Depot Inc 63.8 55.3 8.5
4 AT&T Inc 56.9 18.9 38.1
5 Berkshire Hathaway Inc 53.0 20.8 32.1
6 Softbank Corp (Sprint) 49.9 11 38.9
7 Fiat Chrysler Automobiles NV 46.3 0.8 45.5
8 Steinhoff Intl Holdings NV (Mattress Firm) 43.5 4.2 39.3
9 OReilly Auto Parts Inc 32.1 17.5 14.6
10 Macys Inc 30.0 18.8 11.2
11 Walt Disney Co 25.7 1.1 21.6
12 AB Acquisition Llc (Albertsons, Acme, etc.) 25.2 0.1 25.1
13 Verizon Communications Inc 24.9 3.3 21.6
14 JC Penney Co Inc 24.7 14.2 10.5
15 Kao Corp (Curel, Biore, etc.) 24.4 21.7 2.6
16 Recruit Holdings Co Ltd (Indeed) 23.9 13.5 10.4
17 Amazon.com Inc 23.5 8.8 14.7
18 Yum Brands Inc (KFC, Pizza Hut, Taco Bell) 22.8 18.2 4.6
19 State Farm Mutual Auto Ins Co 22.8 12.7 10.1
20 Lowes Cos Inc 22.7 16.7 6
21 Coca-Cola Co 21.4 1.8 19.7
22 AutoZone Inc 22.3 17.5 3.8
23 21st Century Fox Inc 19.9 2.2 17.8
24 U.S. Govt 19.6 10.2 9.4
25 ZipRecruiter 19.1 10.0 9.1
26 Symantec Corp 18.6 13.1 5.5
27 Advance Auto Parts Inc 18.0 10.3 7.7
28 United Services Autos Assn 17.5 0.03 17.5
29 America Movil SA (TracFone) 17.5 10.9 6.6
30 Gap Inc 17.3 0.6 16.7
31 Samsung Group 17.2 4.9 12.3
32 Viacom Inc 16.1 2.7 13.4
33 Discover Financial Services 15.9 14.4 1.5
34 Sycamore Partners (Staples, Talbot's) 15.3 6.5 8.9
35 Ford Motor Co 15.0 12.8 2.2
36 Wendys Co 14.5 6.8 7.7
37 Roark Capital Group (Arby's, Wingstop) 14.3 6.3 8.1
38 Genuine Parts Co 13.8 13.5 0.3
39 Best Buy Co Inc 13.6 13.6
40 Honda Motor Co. Ltd. Dlr Assn 13.4 13.4

Source: Expenditures rounded to nearest hundred. Network and National Spot expenditures may not equal Total due to rounding. Source: Kantar Media Ad$pender Online, Copyright 2018. These figures may not be reproduced in any manner

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