Radio's Top Spenders by Parent Company
Based on Spending

Radio's Top Spenders

Rank Parent Company Total Dollars (000) Network Dollars (000) Nat'l Spot Dollars (000)
1 Deutsche Telekom Ag (T-Mobile) 110.60 3.70 106.90
2 Comcast Corp 101.20 6.00 95.20
3 Berkshire Hathaway Inc. (GEICO, Dairy, etc.) 59.90 21.30 38.60
4 AT&T Inc 57.90 4.60 53.30
5 Home Depot Inc 56.10 49.90 6.20
6 Softbank Corp (Sprint) 50.50 14.80 35.80
7 Fiat Chrysler Automobiles NV 47.70 2.90 44.80
8 Verizon Communications Inc 46.40 1.90 44.50
9 Restaurant Brands Intl Inc (Burger King, Popeyes, Tim Hortons) 39.50 13.30 26.20
10 OReilly Auto Parts Inc 33.20 18.50 14.70
11 Macys Inc 28.10 17.50 10.60
12 Walt Disney Co 28.10 1.70 26.40
13 Symantec Corp 26.50 13.60 13.00
14 Mattress Firm Holding Corp 25.90 25.90
15 AB Acquisition Llc (Albertsons, Acme, etc.) 24.20 24.20
16 Ford Motor Co 22.70 16.70 6.00
17 Coca-Cola Co 21.90 2.00 19.90
18 21st Century Fox Inc 19.30 1.60 17.70
19 Walgreens Boots Alliance Inc 19.20 18.30 0.90
20 Yum Brands Inc (KFC, Pizza Hut, Taco Bell) 19.00 15.70 3.30
21 US Government 17.70 10.40 7.30
22 Kao Corp (Curel, Biore, etc.) 17.00 16.20 0.80
23 Advance Auto Parts Inc 16.70 11.80 4.90
24 JC Penney Co Inc 16.40 14.90 1.50
25 Viacom Inc 15.60 1.60 13.90
26 Rock Holdings Inc 15.40 15.40
27 State Farm Mutual Auto Insurance Co 14.70 11.80 2.90
28 American Family Mutual Insurance Co 14.60 0.10 14.50
29 Lowes Cos Inc 13.90 12.40 1.50
30 Honda Motor Co. LTD Dealer Association 13.70 13.70
31 AbbVie Inc. (pharmaceuticals) 13.50 0.10 13.40
32 Genuine Parts Co 13.50 13.20 0.30
33 General Motors Corp 13.40 6.40 7.00
34 Select Comfort Corp 13.00 1.50 11.50
35 Amazon.com Inc 12.80 3.50 9.30
36 AutoZone Inc 11.90 11.80 0.10
37 Staples Inc 11.90 7.60 4.30
38 Jimmy Johns Enterprises Inc 11.80 11.80
39 Wal-Mart Stores Inc 11.70 7.00 4.70
40 Best Buy Co Inc 11.20 11.20

Source: Rank based on report total ($000). Expenditures rounded to nearest hundred. Network and National Spot expenditures may not equal Total due to rounding. Source: Kantar Media Ad$pender Online, Copyright 2016. These figures may not be reproduced in any manne

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