Radio Revenue Sector Definitions

Revenue generated from traditional (on-air) :60, :30 and shorter length spots on
radio stations on a market-by-market basis including "unwired rep networks"

All revenue derived from the website including: banner ads, tile ads, pop-up ads, internet/web
streaming and dedicated streaming advertising, e-commerce; text and email messaging, other
mobile media, web-affiliate relationships (Spot). Also includes HD, HD 2 and HD 3 stations

Revenue generated by traditional (on-air) wired and traffic networks

Off-Air / Non-Spot / Non-Traditional Revenue
Revenue generated from and related to gate receipts, signage, concessions,
sponsorships, merchandising and print activities (Spot)

(Source: Miller, Kaplan, Arase & Co.,)