Purpose:
Explore the audio trends that advertisers are leaning into to accelerate performance of their media investments.
Key Findings:
Radio shines all the way through the funnel, driving 48% of us to purchase. That’s way ahead of TV (44%), social media (38%), and video (26%).
Key Takeaways:
- Ads with positive emotion drive an 8.2% lift in consumer action.
- 31% of advertisers are increasing investment with creators, while 40% are shifting from one-off campaigns to annual collaborations.
- Radio and podcast publishers are rolling out AI powered enhanced features to supercharge listening experiences and advertising strategies.
- Radio in all forms is the strongest channel in driving meaningful results straight through the marketing funnel.
- With modern measurement capabilities, it's easier for brands to see audio's powerful pull regardless of KPI.