NEW RAB.COM SECTION: BUSINESS ACCELERATED - Helping radio sellers and marketers lead the local market rebound.

Certification Course for Managers

RAB's Certified Radio Sales Manager (CRSM) Class

This online training and certification program is designed to help your management team grow their skill sets any time they have access to the internet! Few training programs have consistently garnered the accolades that the RAB's in-person “Improving Sales Managers’ Skill Sets” has. These programs have positively impacted hundreds of managers, enabling them to hire, train, budget and manage better.

And now, based on the  demand for a sales manager training program that does not necessitate travel, the RAB announces its new Certified Radio Sales Manager (CRSM)  Class.  In the tradition of RAB’s Radio Marketing Professional, Certified Radio Marketing Consultant and Certified Digital Marketing Consultant courses, the same in-person quality of our training has been put into our online sales management program.

The Certified Radio Sales Manager Class delivers eight on-line classes that focus on the issues and topics that GMs and owners have told us are most important:

  • Management and Leadership
  • Hiring
  • Compensation Ideas
  • Accountability
  • Sales Meetings
  • Budgeting
  • Inventory Pricing
  • Training

NEW! - RAB's Leadership Master Class (upcoming start dates of March 11, 2021 and July 8, 2021)

Empowering, equipping and inspiring the managers of sales teams is vital to the growth and success of an entire organization. The RAB Leadership MasterClass (LMC) is designed for that purpose. It combines the highly-acclaimed Certified Radio Sales Manager course along with monthly group coaching to address the on-going challenges our sales leadership face. With limited class size and limited number of sessions each year, this is an exclusive opportunity where managers and soon-to-be leaders build community through a support network of other managers. Completing the program is a distinction that sets them apart; they will belong to an elite group of leaders in media management.

Participants will work through CRSM certification program with live sessions hosted by Jeff Schmidt, SVP of Professional Development, RAB. These half-day sessions each week, for six consecutive weeks, minimizes time away from their team. This schedule also allows class members to put new tools into action immediately after learning, providing opportunity to share success and ask questions during weekly meetings. At the conclusion of the six-week course work, members will attend monthly one-hour group coaching sessions for eight consecutive months to review materials learned or address specific needs and challenges in their local markets.

The RAB Leadership Master Class course topics include:

  • Setting Goals and Achieving Them
  • Compensation Plans That Drive Successful Organizations
  • Problem Solving Skills
  • Holding Your Staff Accountable
  • Demystifying Digital Marketing
  • Developing Your Team Effectively
  • Having More Productive Meetings
  • Creating and Managing a Budget
  • Inventory Control, Pricing and Yield Management
  • Managing Personality Types
  • Managing and Leadership
  • Building and Keeping a Top-performance Team
  • RAB Resources That Drive Revenue

Here is your opportunity to give your managers the tools they need to help them do a better job helping your team, so don’t wait!

To place your order, contact Kim Johnson at 972-753-6759


Email Kim Johnson



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