You can upgrade your Unlimited Total Access training plan to include RAB's Certified Radio and Integrated Marketing Consultant (CRMCi) and Certified Radio Sales Manager (CRSM) training and accreditation courses.
You can put all of your staff through all of the courses to grow their skill sets. You might even consider putting potential hires through the Radio Marketing Professional (RMP) course before investing in draws and guarantees that don't pan out.
This is truly the most comprehensive and most affordable RAB training ever; designed to meet all your sales training needs for an entire year!
Contact Kim Johnson for registration information for you or any of your staff. Call: 972-753-6759 or click here to email.
The Certified Digital Marketing Consultant (CDMC) online training is brand new and has been created specifically for the radio industry. This course will give your sellers the knowledge needed to feel confident discussing digital media with any client. This comprehensive program is divided into nine main sections and each section has multiple, short, video modules to provide sellers with immediate, actionable information as they transform from radio seller to multi-platform, multi-channel marketing experts who clients and prospects depend on.
RAB's Radio Marketing Professional (RMP) brings the best of our highly-a claimed classroom training to anytime, anywhere learning for your newest Radio sellers. The 17-Module course covers effectively positioning yourself as a marketing consultant, maximizing your time, prospecting, appointment, CNA's, written presentation, Co-op and NTR, competitive media and more.
The purpose of the RAB's Professional Development is to inspire, engage, educate, equip, and empower you to believe in yourself, have confidence in your abilities, and achieve even greater levels of success - however you define success. The CRMC will help you achieve that through 10 different classes containing multiple modules that are easy to consume and provide actionable information that you can put to use immediately in your selling career. Intensely focused on helping your top billers bill more these modules will examine topics such as branding, negotiation, working with agencies, effective communication and others. Radio Marketing Professional certification is recommended prior to taking the CRMC.
Create marketing campaigns that deliver dynamic results for advertisers by writing effective commercials. This RAB Certification was developed in cooperation with Dan O'Day, one of radio's most respected creative consultants. In this course you will hear how to use storytelling, when to use phone numbers and addresses, how to avoid commercial babble, how much copy is too much, and more in a total of 41 audio modules. Dan narrates each module and includes examples of effective commercials for the best learning experience.