Online Courses for Sales
RAB Professional Development delivers our highly-acclaimed classes right to your computer, giving you access to this training any time and anywhere you have internet. RAB Professional Development Online combines video with text, learner interaction, and online quizzes for a complete learning experience: the most relevant training available in an entertaining, easy learning format. What's more, Sales Managers are able to monitor progress of classes and accreditation via email notification.
While each course is available on an individual basis, the best value lies in our Unlimited Total Access Training. As the name implies, you get unlimited seats to the three RAB online sales training and accreditation courses below:
- RMP: Radio Marketing Professional course for new sellers
- CRMC: Certified Radio Marketing Consultant course for advanced sellers
- CDMC: Certified Digital Marketing Consultant for digital sellers
You can upgrade your Unlimited Total Access training plan to include RAB's Certified Radio and Integrated Marketing Consultant (CRMCi) and Certified Radio Sales Manager (CRSM) training and accreditation courses.
You can put all of your staff through all of the courses to grow their skill sets. You might even consider putting potential hires through the Radio Marketing Professional (RMP) course before investing in draws and guarantees that don't pan out.
This is truly the most comprehensive and most affordable RAB training ever; designed to meet all your sales training needs for an entire year!
Contact Kim Johnson for registration information for you or any of your staff.
Call: 972-753-6759 or click here to email.
CDMC: Certified Digital Marketing Consultant
The Certified Digital Marketing Consultant (CDMC) 2020 online training is brand new and has been created specifically for the radio industry. This course will give your sellers the knowledge needed to feel confident discussing digital media with any client. This comprehensive program is divided into nine main sections and each section has multiple, short, video modules to provide sellers with immediate, actionable information as they transform from radio seller to multi-platform, multi-channel marketing experts who clients and prospects depend on.
RMP: Radio Marketing Professional
RAB's Radio Marketing Professional (RMP) brings the best of our highly-a claimed classroom training to anytime, anywhere learning for your newest Radio sellers. The 17-Module course covers effectively positioning yourself as a marketing consultant, maximizing your time, prospecting, appointment, CNA's, written presentation, Co-op and NTR, competitive media and more.
CRMC: Certified Radio Marketing Consultant
The Certified Radio Marketing Consultant (CRMC) is designed for sellers with at least 18 months experience, or those with 1 year having also earned their RMP. Intensely focused on helping your top billers bill more, this program allows your advanced sellers the opportunity build their expertise with little or no time off the street. The course focuses on personal branding, new revenue streams, negotiation, consumer marketing, and more.
CPCC: Certified Professional Commercial Copywriter
Create marketing campaigns that deliver dynamic results for advertisers by writing effective commercials. This RAB Certification was developed in cooperation with Dan O'Day, one of radio's most respected creative consultants. In this course you will hear how to use storytelling, when to use phone numbers and addresses, how to avoid commercial babble, how much copy is too much, and more in a total of 41 audio modules. Dan narrates each module and includes examples of effective commercials for the best learning experience.