Why We Do What We Do

Jeff likes to start with why, and Jeff's why is: To Inspire engage, educate, equip, and empower people to believe in themselves, have confidence in their abilities, and achieve even greater levels of success - however they define success.

While his mother wanted him to become a preacher or a lawyer, Jeff Schmidt became a salesperson with the Midwest Family Broadcast Group in the 80s. He rose through the ranks as sales manager, market manager, and regional vice president and has served in various sales roles and organizations in his 30+ years in radio.

As Senior Vice President of Professional Development, Jeff Schmidt oversees the professional development group across all RAB's training services and works with the industry's leadership to continue to provide a professional development practice positioned to serve an evolving industry sales force focused on digital, solution based integrated marketing and sales efforts.

Jeff's passion is to help you get better. He lives his personal mission statement: Think BIG and make BIG things happen.

Kim Johnson is the Director of Sales for Professional Development of the RAB. Kim brings an extensive background to the RAB team. She grew up in radio and one of her earliest memories is riding her tricycle through her family's first radio station prior to construction being complete. Now she is part owner of a broadcast group in Salida, Colorado. During her time in radio sales she went through RAB training and credits most of her sales accomplishments to what she learned there and the research available from RAB. Her experience helps her relate to the needs and challenges that managers and sales executives face on a daily basis. Because of her passion for this industry she truly wants to help RAB members find the right training, tools and resources to achieve the growth and success they desire.